Are you hesitant to place a print ad? How do you know it will be effective?
The key to measuring your ROI is having a compelling CTA. This is what will drive customers to your business.

Below is a list of CTAs that can bring in more traffic and be measured specifically for your print ad.  

1. A specialized phone number
Dedicate a specific phone line where you can track the calls that come into your business. Tracking this will give you a more accurate measurement on how your ad is doing since the only people calling into this line are those who saw the print ad. Click here to see how you can set up a specialized number.

Here is an example of this CTA:

2. Coupon code/offer
A great way to increase your ROI is to put a coupon or offer that is only available on your print ad. This can help you bring in traffic to your place of business. Time is valuable to a customer — so make sure your offer is unique and stands out from those of your competitors. Perhaps offer a free product when customers bring in your ad. Here are a few examples:

3. Create a subdomain or landing page

Create a subdomain or landing page URL that directly ties to your print campaign. Depending on the reporting your site offers, this CTA has the potential to give you the maximum amount of customer data. For example, your URL can redirect the customer to a form which enables you to ask any type of information you wish to collect from a customer. This is also great for gathering leads.  Here are some resources on subdomain and landing pages:

The Ultimate Guide to Landing Pages

How to Use Subdomains to Make Your Website Work Harder

What is a Subdomain and How Does it Impact SEO? 

4. Simply asking “How did you hear about us?”

It doesn’t hurt to ask this of any customer who visits your place of business — whether it’s online or at a physical location. It can help give you insight into what is the most effective avenue to reach potential customers — and what means people are using to find you.

Click here to see how Hearst Texas can help you with your print advertising! 

Resources:

http://www.hearstmediasa.com/print

https://smallbusiness.chron.com/set-up-business-phone-2488.html

https://blog.hubspot.com/marketing/landing-page-best-practices

https://www.brafton.com/blog/content-marketing/when-to-use-subdomains-3-reasons-for-them-a-few-against/

https://www.domain.com/blog/2018/10/11/how-to-use-subdomains-to-make-your-website-work-harder/