--- title: Hearst Texas Blog | Shayla Brown description: Shayla Brown leads the Demand Generation program at San Antonio Express-News/HearstMediaSA. She has managed multi-media advertising campaigns for companies across a wide variety of industries and has a strong background in marketing research. She holds an Internet Marketing Certificate from the University of San Francisco and a Bachelor of Arts degree from Spelman College. --- - [MySA](http://www.mysanantonio.com) - [San Antonio Express-News](http://www.expressnews.com/) - [San Antonio Magazine ](https://www.sanantoniomag.com/) - [ADVERTISE WITH US **](https://www.hearstmediasa.com/contact-us) [![hearst central tx media_sanantonio_austin](https://www.hearstmediasa.com/hs-fs/hubfs/Hearst%20Texas%20Media%20Groups_CENTexas.png?quality=high&width=1465&height=207&name=Hearst%20Texas%20Media%20Groups_CENTexas.png "hearst central tx media_sanantonio_austin")](https://www.hearstcentxmedia.com/) Menu ** [ Contact Us **](https://www.hearstmediasa.com/contact-us) # Hearst Texas Blog Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand. ## Shayla Brown ![Shayla Brown](https://www.hearstmediasa.com/hs-fs/hubfs/download-1.png?width=35&name=download-1.png) Shayla Brown leads the Demand Generation program at San Antonio Express-News/HearstMediaSA. She has managed multi-media advertising campaigns for companies across a wide variety of industries and has a strong background in marketing research. She holds an Internet Marketing Certificate from the University of San Francisco and a Bachelor of Arts degree from Spelman College. Find me on: [**](https://www.linkedin.com/in/shaylabrown/) ## Recent Posts [![](https://www.hearstmediasa.com/hubfs/Multi%20ethnic%20group%20of%20succesful%20creative%20business%20people%20using%20a%20laptop%20during%20candid%20meeting.jpeg) ](https://www.hearstmediasa.com/blog/best-advertising-channels-for-san-antonio-tech-brands-in-2023) ## [Best Advertising Channels for San Antonio Tech Brands in 2023](https://www.hearstmediasa.com/blog/best-advertising-channels-for-san-antonio-tech-brands-in-2023) ** Mar 10, 2023 11:17:48 AM / by [Shayla Brown](https://www.hearstmediasa.com/blog/author/shayla-brown) posted in [Marketing](https://www.hearstmediasa.com/blog/topic/marketing), [Advertising](https://www.hearstmediasa.com/blog/topic/advertising), [Digital](https://www.hearstmediasa.com/blog/topic/digital), [Event Marketing](https://www.hearstmediasa.com/blog/topic/event-marketing), [local advertising](https://www.hearstmediasa.com/blog/topic/local-advertising), [Small Business](https://www.hearstmediasa.com/blog/topic/small-business), [Branding](https://www.hearstmediasa.com/blog/topic/branding) San Antonio has a thriving tech scene, with a variety of innovative and forward-thinking companies calling the city home. But, with so many tech brands vying for attention, it can be challenging to stand out. One of the keys to success is selecting the right advertising channels to reach your target audience. In this article, we'll explore the best advertising channels for tech brands in San Antonio, the importance of consistency in advertising, and how consulting a media expert can help maximize your marketing and advertising strategy. [Read More **](https://www.hearstmediasa.com/blog/best-advertising-channels-for-san-antonio-tech-brands-in-2023) [![](https://www.hearstmediasa.com/hubfs/YourSA2023LOGO.png) ](https://www.hearstmediasa.com/blog/who-will-reign-supreme-in-satx-for-yoursa-2023) ## [Who Will Reign Supreme in SATX For YourSA 2023?](https://www.hearstmediasa.com/blog/who-will-reign-supreme-in-satx-for-yoursa-2023) ** Dec 21, 2022 11:49:49 AM / by [Shayla Brown](https://www.hearstmediasa.com/blog/author/shayla-brown) posted in [Marketing](https://www.hearstmediasa.com/blog/topic/marketing), [Print](https://www.hearstmediasa.com/blog/topic/print), [Digital](https://www.hearstmediasa.com/blog/topic/digital), [local advertising](https://www.hearstmediasa.com/blog/topic/local-advertising), [Restaurant](https://www.hearstmediasa.com/blog/topic/restaurant), [Mobile Marketing](https://www.hearstmediasa.com/blog/topic/mobile-marketing), [Small Business](https://www.hearstmediasa.com/blog/topic/small-business), [Branding](https://www.hearstmediasa.com/blog/topic/branding) ### **Do Not Miss the Chance to Nominate for the 2023 YourSA — San Antonio's Official Choice Awards** Is your business the best? Do you want to be known as the best hotel in SATX? The best hair salon? The best chiropractor, local university, or pet groomer? More than 170 categories to choose from - who will prevail and reign supreme in 2023? **** [Read More **](https://www.hearstmediasa.com/blog/who-will-reign-supreme-in-satx-for-yoursa-2023) [![](https://www.hearstmediasa.com/hubfs/UPICKEM%20BANNER.png) ](https://www.hearstmediasa.com/blog/score-a-touchdown-with-the-upickem-football-sponsorship) ## [Score a Touchdown with the UPickEm Football Sponsorship](https://www.hearstmediasa.com/blog/score-a-touchdown-with-the-upickem-football-sponsorship) ** Jul 28, 2022 12:15:00 PM / by [Shayla Brown](https://www.hearstmediasa.com/blog/author/shayla-brown) posted in [Marketing](https://www.hearstmediasa.com/blog/topic/marketing), [Print](https://www.hearstmediasa.com/blog/topic/print), [Advertising](https://www.hearstmediasa.com/blog/topic/advertising), [Social Media](https://www.hearstmediasa.com/blog/topic/social-media), [Digital](https://www.hearstmediasa.com/blog/topic/digital), [local advertising](https://www.hearstmediasa.com/blog/topic/local-advertising), [Website](https://www.hearstmediasa.com/blog/topic/website) Looking to get in on the action this football season? Sponsor the [UPickEm Football Contest](https://www.hearstmediasa.com/upickem-football-contest-sponsorship-opportunities) and reach enthusiastic sports and football fans. Our football fans are wealthy, engaged, and love trying new products - making them the perfect target for your brand. [Read More **](https://www.hearstmediasa.com/blog/score-a-touchdown-with-the-upickem-football-sponsorship) [![](https://www.hearstmediasa.com/hubfs/HSS%20logo.png) ](https://www.hearstmediasa.com/blog/align-your-brand-with-the-inaugural-alamo-city-high-school-sports-awards) ## [Align Your Brand with the Inaugural Alamo City High School Sports Awards](https://www.hearstmediasa.com/blog/align-your-brand-with-the-inaugural-alamo-city-high-school-sports-awards) ** Apr 12, 2022 1:20:34 PM / by [Shayla Brown](https://www.hearstmediasa.com/blog/author/shayla-brown) posted in [Marketing](https://www.hearstmediasa.com/blog/topic/marketing), [Print](https://www.hearstmediasa.com/blog/topic/print), [Advertising](https://www.hearstmediasa.com/blog/topic/advertising), [Event Marketing](https://www.hearstmediasa.com/blog/topic/event-marketing), [local advertising](https://www.hearstmediasa.com/blog/topic/local-advertising), [Branding](https://www.hearstmediasa.com/blog/topic/branding), [Education](https://www.hearstmediasa.com/blog/topic/education) The Alamo City High School Sports Awards will feature Coach Jeff Traylor, Sean Elliott and Claudia Zapata-Elliott. Help us to celebrate the exceptional athletes from the 2021-22 school year by participating in our special section highlighting the event.  **** [Read More **](https://www.hearstmediasa.com/blog/align-your-brand-with-the-inaugural-alamo-city-high-school-sports-awards) [![](https://www.hearstmediasa.com/hubfs/Whitepaper%20LinkedIn%20Post.png) ](https://www.hearstmediasa.com/blog/how-to-make-the-great-resignation-work-for-your-business) ## [Whitepaper: How to Make the Great Resignation Work for Your Business](https://www.hearstmediasa.com/blog/how-to-make-the-great-resignation-work-for-your-business) ** Mar 4, 2022 12:43:49 PM / by [Shayla Brown](https://www.hearstmediasa.com/blog/author/shayla-brown) posted in [Marketing](https://www.hearstmediasa.com/blog/topic/marketing), [Print](https://www.hearstmediasa.com/blog/topic/print), [Report](https://www.hearstmediasa.com/blog/topic/report), [Digital](https://www.hearstmediasa.com/blog/topic/digital), [Branding](https://www.hearstmediasa.com/blog/topic/branding), [Recruitment](https://www.hearstmediasa.com/blog/topic/recruitment) More than 38 million Americans quit their jobs in 2021, shattering records nearly every month of that year. It’s been called The Great Resignation, a wave of people leaving low-paying jobs or employment that didn’t fit their needs and looking for something new, higher-paying with better benefits.  We have explored this phenomenon and its effects on the San Antonio marketplace in a new whitepaper: [How to Make the Great Resignation Work for your Business.](https://www.hearstmediasa.com/download-how-to-make-the-great-resignation-work-for-your-business) Using [HearstTexas](https://www.hearstmediasa.com/)' industry knowledge, paired with the knowledge of [Hearst Recruitment Solutions](https://www.hearstmediasa.com/recruitment), this whitepaper is a must-read for any employer encountering staffing and talent acquisition challenges in 2022. [Read More **](https://www.hearstmediasa.com/blog/how-to-make-the-great-resignation-work-for-your-business) [![](https://www.hearstmediasa.com/hubfs/Black%20History%20Month.png) ](https://www.hearstmediasa.com/blog/supporting-san-antonio-black-owned-businesses) ## [Supporting San Antonio Black-Owned Businesses](https://www.hearstmediasa.com/blog/supporting-san-antonio-black-owned-businesses) ** Feb 3, 2022 2:14:46 PM / by [Shayla Brown](https://www.hearstmediasa.com/blog/author/shayla-brown) posted in [Marketing](https://www.hearstmediasa.com/blog/topic/marketing), [Business](https://www.hearstmediasa.com/blog/topic/business), [Advertising](https://www.hearstmediasa.com/blog/topic/advertising), [local advertising](https://www.hearstmediasa.com/blog/topic/local-advertising) In celebration of Black History Month, the *San Antonio Express-News *is offering **special advertising opportunities to Black-owned businesses **during the month of February.  [Read More **](https://www.hearstmediasa.com/blog/supporting-san-antonio-black-owned-businesses) [![](https://www.hearstmediasa.com/hubfs/RodeoSectionThumbnail2020.png) ](https://www.hearstmediasa.com/blog/back-and-better-than-ever-the-2022-san-antonio-stock-show-rodeo) ## [Back and Better than Ever, the 2022 San Antonio Stock Show & Rodeo](https://www.hearstmediasa.com/blog/back-and-better-than-ever-the-2022-san-antonio-stock-show-rodeo) ** Jan 13, 2022 5:56:04 PM / by [Shayla Brown](https://www.hearstmediasa.com/blog/author/shayla-brown) posted in [Marketing](https://www.hearstmediasa.com/blog/topic/marketing), [Print](https://www.hearstmediasa.com/blog/topic/print), [Advertising](https://www.hearstmediasa.com/blog/topic/advertising), [Digital](https://www.hearstmediasa.com/blog/topic/digital), [Event Marketing](https://www.hearstmediasa.com/blog/topic/event-marketing), [local advertising](https://www.hearstmediasa.com/blog/topic/local-advertising), [Small Business](https://www.hearstmediasa.com/blog/topic/small-business), [Branding](https://www.hearstmediasa.com/blog/topic/branding) With 1.5 million visitors attending each year, the [San Antonio Stock Show & Rodeo](https://www.sarodeo.com/) is one of the largest, most prestigious events in our city. The [*San Antonio Express-News*](https://www.expressnews.com/) has teamed up with the Rodeo to provide consumers with a comprehensive preview and guide for the 2022 event that will publish in print and [mySA](https://www.mysanantonio.com/) online on Sunday, February 6. [Read More **](https://www.hearstmediasa.com/blog/back-and-better-than-ever-the-2022-san-antonio-stock-show-rodeo) [All posts](https://www.hearstmediasa.com/blog/all) [Next **](https://www.hearstmediasa.com/blog/author/shayla-brown/page/2) ### Subscribe to the Hearst Texas Blog - Recent - Popular - Categories ### Lists by Topic - [Marketing (37)](https://www.hearstmediasa.com/blog/topic/marketing) - [Advertising (26)](https://www.hearstmediasa.com/blog/topic/advertising) - [local advertising (20)](https://www.hearstmediasa.com/blog/topic/local-advertising) - [Digital (16)](https://www.hearstmediasa.com/blog/topic/digital) - [Branding (15)](https://www.hearstmediasa.com/blog/topic/branding) - [Small Business (15)](https://www.hearstmediasa.com/blog/topic/small-business) - [Print (12)](https://www.hearstmediasa.com/blog/topic/print) - [Social Media (11)](https://www.hearstmediasa.com/blog/topic/social-media) - [Business (10)](https://www.hearstmediasa.com/blog/topic/business) - [customers (8)](https://www.hearstmediasa.com/blog/topic/customers) - 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