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2026 PROGRAM

 

Do you aim to support local high school sports?
PRINT. DIGITAL. EVENT.

We take the stories from the fields, courts, and lanes into the hands of our readers and then to a moment of triumph on stage. Because we know that high school sports matters in our community, that’s why we have covered them for over 150 years. 

 

This is more than an event—it’s a moment

We’re celebrating athletes across 35+ individual sports, honoring everything from Players of the Week to Athlete of the Year, Coach of the Year, and the prestigious Dan Cook Cup. There are multiple sponsorable moments and add-ons throughout the night that offer premium exposure at a great value, including key award presentations, high-energy segments, and can’t-miss brand integrations.

These are the moments students remember for the rest of their lives—and your brand can be right there, front and center, making it even bigger.

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Revisit Last Year's Edition 

 

🏆 WHY BRANDS WANT TO BE VIP 🏆

This event is high-energy, emotional, and packed with families, fans, and future leaders. When a student-athlete walks across that stage, it’s not just a win—it’s a memory that lasts forever. This is more than an event, it is a mission to uplift and empower the next generation of superstar athletes. San Antonio has always been a city that believes in its young talent. The dedication, resilience, and passion shown on every field and court reflect a deeper purpose, one rooted in community, opportunity, and growth. Now, your brand has the chance to stand behind that purpose and make a meaningful impact.

 

 

Check out our local HS sports coverage

                       
 

TAKE YOUR BRAND TO NEW HEIGHTS WITH THE ALAMO CITY SPORTS AWARDS

Fill out the form below or contact your account executive for special rates available.

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Revisit Last Year's Edition 

Important Dates

Annual Celebratory Event: Sun. May 31, 2026

LOCATION: BRISCOE WESTERN ART MUSEUM

TIME: 5:00PM - 9PM

Special Keepsake Print Edition: June TBD
Space Reservation Deadline: June TBA
Final Ad Release Deadline: June TBA