Content Marketing in Healthcare

Hearst Texas Marketing Summit Series 2
3:30 p.m.- 5:00 p.m.
6.19.19
Embassy Suites by Hilton San Antonio Airport

About The Event

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This Marketing in Healthcare Summit identifies the rapidly changing healthcare marketing and physician relationship opportunities and challenges and tackling them head-on. It is THE place where you will learn actionable strategies and solutions shared by senior-level marketing executives and digital strategist. 

 

Click here to see how we helped San Antonio Mini Dental Implant Center double their new patient consultants. 

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The Speakers

Courtney 4 final to keepBW
Courtney Eberts
Creative Strategist, Hearst Texas
Lisa GillespieBW
Lisa Gillespie
VP of Marketing & New Business Development, Hearst Texas
Bently
Bently Dye
Digital Sales Manager- Strategic Accounts & Agencies, Hearst Texas

Agenda

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Increase patient acquisition
Getting your message delivered to the right audience. Implementing content that follows "The Buyers Journey" to retain patients.
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Bring in leads to your cash pay services
With the current Affordable Care Act guidelines, many healthcare professionals are relying heavily on their cash pay services. Learn how social media and interactive content can reach and engage your key audience, who are in the market for your services.
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Showcase community outreach and success stories
Learn how native content provides a syndicated platform to showcase who, what, and how your company is involved in the community using testimonials and patient reviews.
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Boost brand awareness along with provider-patient relations and patient engagement
Learn why reputation management is essential to your brand and how to encourage online reviews.
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Happy Hour
Enjoy some appetizers and beverages while networking with fellow healthcare colleagues and marketing experts from Hearst Texas.