Content Marketing in Real Estate

Hearst Texas Marketing Summit Series 3
Greater San Antonio Builders Association

About The Event


This Marketing in Real Estate Summit identifies the rapidly changing real estate industry and how content marketing can help increase company awareness while positioning yourself as the business expert for builders/developers. It is THE place where you will learn actionable strategies and solutions shared by senior-level marketing executives and digital strategist



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The Speakers

Courtney 4 final to keepBW
Courtney Eberts
Creative Strategist, Hearst Texas
Lisa GillespieBW
Lisa Gillespie
VP of Marketing & New Business Development, Hearst Texas
Bently Dye
Digital Sales Manager- Strategic Accounts & Agencies, Hearst Texas

Agenda 3:30 p.m. 5:00 p.m.

Overview of Hearst Texas
Who we are outside of the San Antonio Express-News and what we specialize in.
Market Overview & Media Trends​
A breakdown of digital spending and what your competitors are doing in the real estate market.
Content Marketing​
Best practices of a content marketing strategy and how it can contribute to helping you stand out amongst your competitors.
Industry Examples​
Overview of successful Hearst campaigns in the Real Estate industry that are curated to tackle different challenges in their markets
Q & A
Have any questions about your marketing initiatives? We will be more than happy to help!
Happy Hour
Enjoy some appetizers and beverages while networking with fellow real estate colleagues and marketing experts from Hearst Texas.

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