Measurement and attribution is key understanding if your content programs were successful. Engagement tracks how your target audience responds to your content providing valuable insights on both message and creative. Defining the goals and the target audience should start with the content and end with results. Don’t’ worry have you covered with a real-time analytics platform that captures every action and metric on the content as well as the promotion that got the reader to the content.
of marketers ranked improving the ability to measure and analyze marketing
impact as a top priority when thinking about content initiatives.
of marketers felt they didn’t have the insights needed to make future content
decisions or to determine if a content campaign was a success.