The Challenge
With unemployment rates at historic lows and job openings at all-time highs, employers face more challenges than ever recruiting and hiring quality talent. Career Sites depend on active job seekers searching for and finding positions, but active job seekers are not always the best candidates. Most employers lack a comprehensive strategy to attract and engage passive job seekers – candidates who are gainful, successfully employed, but who would entertain a better opportunity if it presented itself. Most employers don't have a way to attract and engage candidates where they spend most of their time: social media and mobile devices.