Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

5 Reasons You Need Print Advertising as Part of Your Marketing Campaign

Dec 2, 2021 5:49:37 PM / by Hearst Content Services posted in Marketing, Print, Advertising, Digital, local advertising, Small Business, Branding

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Are you relying solely on digital marketing to grow awareness and sales? Learn why print advertising goes the extra mile in generating and converting leads.

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Express-News Launches 2022 Matching Marketing Fund Program

Nov 22, 2021 8:53:29 AM / by Sara Bryant posted in Marketing, Advertising, local advertising

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The San Antonio Express-News is continuing its Matching Marketing fund created to help businesses and nonprofit communities advertise through the impacts of the pandemic and thus hardships faced in 2020 and 2021.

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6 Ways Advertising Within News is Beneficial for Your Brand

Nov 12, 2021 8:35:10 AM / by Shayla Brown posted in Marketing, Print, Advertising, Branding

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According to a recent study from the Interactive Advertising Bureau (IAB), brands benefit a great deal from advertising within news content. In fact, 84% of consumers feel advertising within the news increases or maintains brand trust. Here are 6 other findings from the research study that indicate how news adjacent advertising can positively impact your brand and business results.

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Reach an Engaged Audience of Higher Education Consumers

Oct 12, 2021 8:44:42 AM / by Shayla Brown posted in Blogs, Education

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Did you know? There are nearly 216,000 San Antonians planning to go back to school for a degree/certification within the next year. In one week, the San Antonio Express-News print + digital reaches nearly half (45%) of this market. Capture this engaged audience of higher education intenders in our upcoming Education Guide publishing on Sunday, October 31.

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Tips for landing a job in the COVID-19 era

Jan 5, 2021 8:50:01 PM / by Original Article by Brandpoint, edited by Sara Bryant posted in Recruitment, SanAntonioJobs

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The job hunt is exhilarating and emotional while at the same time stressful and exhausting. Adding a global pandemic into the mix threatens to upend the process for the nearly 4 million 2020 graduates.

The disruption to the hiring and internship experience has brought unexpected challenges and adversity, and tested their ability to persevere.

Some internships have been canceled or pushed back and job offers have been rescinded as companies have frozen hiring to lessen the financial burden brought on by the pandemic. Travel bans are restricting graduates from taking jobs across borders and graduates are faced with fewer job openings and increased competition for those jobs. These are just some of the added roadblocks new graduates are facing in 2020.

At the same time, many companies are pivoting to virtual interviews and networking events and, in some instances, entire internships have gone remote. Have you checked out our Virtual Career Fair? It is open to Job Seekers and Job providers alike Jan 17, 2021 - February 14, 2021

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Express-News Introduces 2021 Matching Marketing Fund Program

Nov 25, 2020 12:33:08 PM / by Sara Bryant posted in Marketing, Advertising, local advertising

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What is Conversational Marketing and What Are the Benefits?

Jun 19, 2020 2:40:21 PM / by Christian Shaffer posted in Marketing, customers, Digital, Small Business, Website

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Conversational marketing is real-time messaging with your customers, target audience, and potential leads. Instead of waiting for an email, phone call, or letter in the mail, your customers can contact you in the messaging app of their choice and get real-time responses to their questions or needs.

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