Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Tips for landing a job in the COVID-19 era

Jan 5, 2021 8:50:01 PM / by Original Article by Brandpoint, edited by Sara Bryant posted in Recruitment, SanAntonioJobs

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The job hunt is exhilarating and emotional while at the same time stressful and exhausting. Adding a global pandemic into the mix threatens to upend the process for the nearly 4 million 2020 graduates.

The disruption to the hiring and internship experience has brought unexpected challenges and adversity, and tested their ability to persevere.

Some internships have been canceled or pushed back and job offers have been rescinded as companies have frozen hiring to lessen the financial burden brought on by the pandemic. Travel bans are restricting graduates from taking jobs across borders and graduates are faced with fewer job openings and increased competition for those jobs. These are just some of the added roadblocks new graduates are facing in 2020.

At the same time, many companies are pivoting to virtual interviews and networking events and, in some instances, entire internships have gone remote. Have you checked out our Virtual Career Fair? It is open to Job Seekers and Job providers alike Jan 17, 2021 - February 14, 2021

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Express-News Introduces 2021 Matching Marketing Fund Program

Nov 25, 2020 12:33:08 PM / by Sara Bryant posted in Marketing, Advertising, local advertising

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What is Conversational Marketing and What Are the Benefits?

Jun 19, 2020 2:40:21 PM / by Christian Shaffer posted in Marketing, customers, Digital, Small Business, Website

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Conversational marketing is real-time messaging with your customers, target audience, and potential leads. Instead of waiting for an email, phone call, or letter in the mail, your customers can contact you in the messaging app of their choice and get real-time responses to their questions or needs.

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Communications and crisis: Why your company’s marketing strategy is more important than ever

Apr 2, 2020 10:15:00 AM / by Samantha O'Neil posted in Marketing, Advertising, customers, Digital, local advertising, Small Business, Branding

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Savvy business leaders understand the importance of creating a robust business plan and aligned marketing strategy. As we begin to understand the economic impacts COVID-19 will have on U.S. businesses and workers, organizations that stick with their strategic plans will help to minimize them.

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How to Promote your Business Online at No-Cost

Mar 31, 2020 10:50:44 AM / by Bennett O'Brien

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In the past, many businesses had to rely on word of mouth or paid television, radio, or print advertisements to promote themselves. However, in the modern-day, it is now possible for businesses to promote themselves online for free. In fact, small and midsize businesses that do not have large advertising budgets can now use a variety of marketing strategies and channels to promote themselves without having to spend the time.

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A list of companies offering free marketing services for business who are impacted by COVID-19

Mar 19, 2020 9:09:00 AM / by Felicia Banegas posted in Marketing, Small Business

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Owning and managing a small business has never been tougher. You’re facing the hard choices to temporarily close down, lay off employees, and provide services to your customers, amongst other tough decisions. Here is a list of company’s who are offering their services to impacted business for free. 

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Why User Experience is Crucial for a Website and Company Brand

Feb 19, 2020 9:00:00 AM / by Tommy Wyher posted in Business, customers, Branding, Website

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Online visibility can help a small business grow in massive ways if selling products or online services. The company website is the first impression that many customers have of a business. A website that not only looks but works like a website designed in the 1990s does not instill confidence in a visitor. Consumers will tend to distrust the company with a poorly designed website due to it looking like a scam. Even if the website is not set up for a scam, a company that cannot invest a little money into a website might not take customer experience as a priority. 38 percent of users say that they will stop visiting a website if it has an awkward layout or content is low quality. The following are reasons user experience is not only crucial for a company’s website but also its overall brand image.

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