Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

What is Conversational Marketing and What Are the Benefits?

Jun 19, 2020 2:40:21 PM / by Christian Shaffer posted in Marketing, customers, Digital, Small Business, Website

0 Comments

 

Conversational marketing is real-time messaging with your customers, target audience, and potential leads. Instead of waiting for an email, phone call, or letter in the mail, your customers can contact you in the messaging app of their choice and get real-time responses to their questions or needs.

Read More

Communications and crisis: Why your company’s marketing strategy is more important than ever

Apr 2, 2020 10:15:00 AM / by Samantha O'Neil posted in Marketing, Advertising, customers, Digital, local advertising, Small Business, Branding

1 Comment

Savvy business leaders understand the importance of creating a robust business plan and aligned marketing strategy. As we begin to understand the economic impacts COVID-19 will have on U.S. businesses and workers, organizations that stick with their strategic plans will help to minimize them.

Read More

How to Promote your Business Online at No-Cost

Mar 31, 2020 10:50:44 AM / by Bennett O'Brien

0 Comments

In the past, many businesses had to rely on word of mouth or paid television, radio, or print advertisements to promote themselves. However, in the modern-day, it is now possible for businesses to promote themselves online for free. In fact, small and midsize businesses that do not have large advertising budgets can now use a variety of marketing strategies and channels to promote themselves without having to spend the time.

Read More

A list of companies offering free marketing services for business who are impacted by COVID-19

Mar 19, 2020 9:09:00 AM / by Felicia Banegas posted in Marketing, Small Business

1 Comment

Owning and managing a small business has never been tougher. You’re facing the hard choices to temporarily close down, lay off employees, and provide services to your customers, amongst other tough decisions. Here is a list of company’s who are offering their services to impacted business for free. 

Read More

Why User Experience is Crucial for a Website and Company Brand

Feb 19, 2020 9:00:00 AM / by Tommy Wyher posted in Business, customers, Branding, Website

0 Comments

Online visibility can help a small business grow in massive ways if selling products or online services. The company website is the first impression that many customers have of a business. A website that not only looks but works like a website designed in the 1990s does not instill confidence in a visitor. Consumers will tend to distrust the company with a poorly designed website due to it looking like a scam. Even if the website is not set up for a scam, a company that cannot invest a little money into a website might not take customer experience as a priority. 38 percent of users say that they will stop visiting a website if it has an awkward layout or content is low quality. The following are reasons user experience is not only crucial for a company’s website but also its overall brand image.

Read More

How to incorporate Tik Tok into your business marketing plan

Feb 10, 2020 9:15:00 AM / by Dimitrios Kalantzis

0 Comments

Yes, you should be marketing your business on TikTok - (Here’s 5 tips to keep in mind before you do)

It’s the app Millennials might derisively call “Vine for tweens.” Even if you haven’t downloaded it (though 1.5 billion people have, according to Sensor Tower), you’ve no doubt come across a TikTok video on Twitter or Facebook.

Read More

6 Creative Ways to Market Your Gym

Nov 26, 2019 1:50:40 PM / by Megan Bozman posted in Marketing, Advertising, Event Marketing, local advertising, Small Business

1 Comment

We'll assume your gym already has a decent website, and you've created listings on Google My Business, Yelp, and Bing. You may also advertise on Facebook, Google, and Instagram. So, let's jump beyond the basics into 6 unique, creative ways to market your gym.

Read More