Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

What is Conversational Marketing and What Are the Benefits?

Jun 19, 2020 2:40:21 PM / by Christian Shaffer posted in Marketing, customers, Digital, Small Business, Website

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Conversational marketing is real-time messaging with your customers, target audience, and potential leads. Instead of waiting for an email, phone call, or letter in the mail, your customers can contact you in the messaging app of their choice and get real-time responses to their questions or needs.

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Why User Experience is Crucial for a Website and Company Brand

Feb 19, 2020 9:00:00 AM / by Tommy Wyher posted in Business, customers, Branding, Website

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Online visibility can help a small business grow in massive ways if selling products or online services. The company website is the first impression that many customers have of a business. A website that not only looks but works like a website designed in the 1990s does not instill confidence in a visitor. Consumers will tend to distrust the company with a poorly designed website due to it looking like a scam. Even if the website is not set up for a scam, a company that cannot invest a little money into a website might not take customer experience as a priority. 38 percent of users say that they will stop visiting a website if it has an awkward layout or content is low quality. The following are reasons user experience is not only crucial for a company’s website but also its overall brand image.

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