Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Supporting San Antonio Black-Owned Businesses

Feb 3, 2022 2:14:46 PM / by Shayla Brown posted in Marketing, Business, Advertising, local advertising


In celebration of Black History Month, the San Antonio Express-News is offering special advertising opportunities to Black-owned businesses during the month of February. 
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How to Provide San Antonians with Tax Planning Advice this Tax Season

Dec 27, 2021 4:20:39 PM / by Shayla Brown posted in Marketing, Business, Advertising, local advertising, Small Business


With the 2022 tax season upon us, many San Antonians will be searching for strategic tax planning advice for their personal and business matters. If you’re a business in the tax advisory, accounting, investment banking, or wealth management space, it’s important to promote your services and tax expertise to the right audience of business owners and working professionals during this time. The average consumer may be unaware of the changes ahead as the April 15 tax filing deadline approaches. That’s why the San Antonio Express-News is publishing a 2022 Tax Strategy Guide in print and online on March 13, 2022. Read on to learn about how your business can be a part of the conversation to provide San Antonians with a resource for their strategic tax planning needs.

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Why User Experience is Crucial for a Website and Company Brand

Feb 19, 2020 9:00:00 AM / by Tommy Wyher posted in Business, customers, Branding, Website


Online visibility can help a small business grow in massive ways if selling products or online services. The company website is the first impression that many customers have of a business. A website that not only looks but works like a website designed in the 1990s does not instill confidence in a visitor. Consumers will tend to distrust the company with a poorly designed website due to it looking like a scam. Even if the website is not set up for a scam, a company that cannot invest a little money into a website might not take customer experience as a priority. 38 percent of users say that they will stop visiting a website if it has an awkward layout or content is low quality. The following are reasons user experience is not only crucial for a company’s website but also its overall brand image.

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10 Holiday Retail Marketing Tips for your Business

Nov 1, 2019 9:15:00 AM / by Alissa "LC" Casanova posted in Marketing, Business, Advertising, Social Media, Facebook, Hospitality, local advertising


The trees are changing colors, the air is getting crisp, the smell of pumpkin spice tickles your nose and you seem to have fewer browsers and more customers.

Why is this? The holiday season is already upon us!

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15 Ways to Grow Your Real Estate Clients

Jul 8, 2019 10:00:00 AM / by Ashley Baskin posted in Marketing, Business, Advertising, customers, Social Media, Blogs, Real Estate, Event Marketing, local advertising

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According to recent statistics, there are over 2 million active real estate licensees in the United States working in both the residential and commercial real estate sector. With this much competition, it is imperative that any real estate agent building their business continue to grow their database. 

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4 easy ways to collect contact data from your customers

Feb 22, 2019 3:12:34 PM / by Felicia Banegas posted in Marketing, Segmentation, Business, customers, database


It’s crucial to your company to have a customer database — whether it be B2C or B2B. Having contact data allows you to reach your customers personally through marketing campaigns and promotions. Approaching a customer personally rather than with general display ads gives your company a human feel that customers appreciate.

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4 Simple Ways to Measure your ROI in Print Advertising

Feb 12, 2019 1:10:55 PM / by Felicia Banegas posted in Marketing, Business, Print, Advertising, Report, ROI


Are you hesitant to place a print ad? How do you know it will be effective?
The key to measuring your ROI is having a compelling CTA. This is what will drive customers to your business.

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