Online visibility can help a small business grow in massive ways if selling products or online services. The company website is the first impression that many customers have of a business. A website that not only looks but works like a website designed in the 1990s does not instill confidence in a visitor. Consumers will tend to distrust the company with a poorly designed website due to it looking like a scam. Even if the website is not set up for a scam, a company that cannot invest a little money into a website might not take customer experience as a priority. 38 percent of users say that they will stop visiting a website if it has an awkward layout or content is low quality. The following are reasons user experience is not only crucial for a company’s website but also its overall brand image.
The trees are changing colors, the air is getting crisp, the smell of pumpkin spice tickles your nose and you seem to have fewer browsers and more customers.
Why is this? The holiday season is already upon us!
According to recent statistics, there are over 2 million active real estate licensees in the United States working in both the residential and commercial real estate sector. With this much competition, it is imperative that any real estate agent building their business continue to grow their database.
It’s crucial to your company to have a customer database — whether it be B2C or B2B. Having contact data allows you to reach your customers personally through marketing campaigns and promotions. Approaching a customer personally rather than with general display ads gives your company a human feel that customers appreciate.
Are you hesitant to place a print ad? How do you know it will be effective?
The key to measuring your ROI is having a compelling CTA. This is what will drive customers to your business.