With the 2022 tax season upon us, many San Antonians will be searching for strategic tax planning advice for their personal and business matters. If you’re a business in the tax advisory, accounting, investment banking, or wealth management space, it’s important to promote your services and tax expertise to the right audience of business owners and working professionals during this time. The average consumer may be unaware of the changes ahead as the April 15 tax filing deadline approaches. That’s why the San Antonio Express-News is publishing a 2022 Tax Strategy Guide in print and online on March 13, 2022. Read on to learn about how your business can be a part of the conversation to provide San Antonians with a resource for their strategic tax planning needs.
An Audience Looking for Tax Guidance and Financial Advice
Over the course of one week, the San Antonio Express-News reaches nearly 840,000 adults in the metro area. Nearly two-thirds are employed and will be looking for assistance on how to optimize their tax returns prior to the filing deadline. In addition, 2 out of 3 readers are investors and they are 62% more likely than average to use a financial planner. Furthermore, 120,000 readers have a household income of $100,000 or more, and they are 39% more likely than average to use an accountant.*
Showcase Your Business as a Thought Leader
By aligning with a reputable news source like the San Antonio Express-News, you can have instant credibility and establish your business as a thought leader in your industry. The Tax Strategy Guide includes packages and sponsorships that provide multiple ways to engage with San Antonio consumers.
- [VIDEO] Panel of Experts Roundtable Discussion
- Special SA Inc. Print Section
- mySA Digital Hub
- Social Media
- Email Newsletter
- Targeted Digital Display Impressions
Join the Conversation
By participating in the Express-News 2022 Tax Strategy Guide, your business can provide San Antonians with the strategic tax planning advice they are looking for this tax season. Highlight your business as an expert resource that San Antonians can count on for all of their tax and financial needs.
*Source: Scarborough Research, R2 2021; Based on 7-day reach of SAEN print + eEdition + ExpressNews.com + MySA.com.