Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Best Advertising Channels for San Antonio Tech Brands in 2023

Mar 10, 2023 11:17:48 AM / by Shayla Brown posted in Marketing, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

San Antonio has a thriving tech scene, with a variety of innovative and forward-thinking companies calling the city home. But, with so many tech brands vying for attention, it can be challenging to stand out. One of the keys to success is selecting the right advertising channels to reach your target audience. In this article, we'll explore the best advertising channels for tech brands in San Antonio, the importance of consistency in advertising, and how consulting a media expert can help maximize your marketing and advertising strategy.

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6 Things You Need to Know About Consumer Behavior in the Furniture Industry

Feb 23, 2023 2:32:45 PM / by Hearst Content Services, edited by Shayla Brown and Sara Bryant posted in Marketing, Advertising, Social Media, local advertising, Small Business, Furniture Industry

Consumer behavior over the past few years has changed drastically and has been made all the more complex due to the global pandemic. More than double the number of furniture consumers, for example, now compare shops online before traveling to them. So, what are the latest industry trends when it comes to furniture shopping and how can you tap into them?

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What Does the Modern Consumer Want from a Grocery Store Brand?

Jan 31, 2023 5:43:59 PM / by Sara Bryant and Shayla Brown posted in Marketing, Advertising, Social Media, Digital, Instagram, Branding, Grocery

The COVID-19 pandemic had a transformative effect on retail businesses, triggering new shopping behaviors and altering the status quo in many ways. Consumer behavior shifted significantly, and businesses had to quickly adjust their operations to meet the new requirements.

The grocery industry saw some of the biggest shifts with significant changes in demand occurring during the pandemic. Many brick-and-mortar stores expanded their delivery services or quickly set up online apps for customers to shop their stores.

This shift in consumer preferences proved to be permanent long after the height of the pandemic, forever altering the course of the grocery industry. A recent report from eMarketer indicates that even as the pandemic boom has subsided, US digital grocery sales will continue to grow, reaching $160.91 billion this year, a 14.8% increase over 2022.

So, now that the pandemic has changed buying behaviors, how can grocery stores create the same “in-store” experience and brand differentiators utilizing the advances in tech and the consumer buying journey?

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10 Creative Home Improvement Business Advertising Ideas & Examples

Dec 1, 2022 5:46:03 PM / by Hearst Content Services, edited by Shayla Brown and Sara Bryant posted in Marketing, Business, Print, Advertising, Facebook, Digital, Mobile Marketing, Branding

Home improvement advertising can help you bring more clients and funds into the business. Learn some creative ideas with examples here.

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The Power of Content Marketing for Your Energy Company

Nov 16, 2022 10:05:09 AM / by Hearst Content Services, edited by Shayla Brown and Sara Bryant posted in Marketing, Business, Advertising, Digital, Blogs, Content Marketing, Branding, Energy Company

Are you looking to become a more reputable and trusted energy company? Learn how content marketing can help.

In their most recent trends report, the Content Marketing Institute stated 70% of B2C (business to consumer) marketers have a content marketing strategy. And more than 3 of 5 reported they would invest more this year in content marketing this year. We’ve compiled six ways to utilize content marketing for your energy company. After reading this guide, we can help you determine how to add content marketing as a key differentiator in your own digital marketing plans.

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6 Creative Ways to Market Your Gym or Fitness Studio

Sep 23, 2022 3:15:00 PM / by Original Article by Megan Bozman, edited by Shayla Brown posted in Marketing, Advertising, Event Marketing, local advertising, Small Business

We'll assume your gym already has a user-friendly website, and you've created listings on Google My Business, Yelp, and Bing. You may also advertise on Facebook, Google, and Instagram. So, let's jump beyond the basics into 6 unique, creative ways to market your gym or fitness studio.

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Score a Touchdown with the UPickEm Football Sponsorship

Jul 28, 2022 12:15:00 PM / by Shayla Brown posted in Marketing, Print, Advertising, Social Media, Digital, local advertising, Website

Looking to get in on the action this football season? Sponsor the UPickEm Football Contest and reach enthusiastic sports and football fans. Our football fans are wealthy, engaged, and love trying new products - making them the perfect target for your brand.

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