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Shayla Brown

Shayla Brown
Shayla Brown leads the Demand Generation program at San Antonio Express-News/HearstMediaSA. She has managed multi-media advertising campaigns for companies across a wide variety of industries and has a strong background in marketing research. She holds an Internet Marketing Certificate from the University of San Francisco and a Bachelor of Arts degree from Spelman College.
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Recent Posts

Stand Out in the Community with the Second Annual Alamo City High School Sports Awards

Apr 26, 2023 4:47:31 PM / by Shayla Brown posted in Marketing, Advertising, Social Media, Event Marketing, local advertising, Branding

The 2nd Annual Alamo City High School Sports Awards is set to take place on June 7, 2023, and promises to be even bigger and better than last year's event. This event is an opportunity to honor and recognize the San Antonio area's top high school athletes and the top high school athletic program. It's a wonderful celebration of the hard work, dedication, and talent of these young athletes, who have excelled in their respective sports.

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Best Advertising Channels for San Antonio Tech Brands in 2023

Mar 10, 2023 11:17:48 AM / by Shayla Brown posted in Marketing, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

San Antonio has a thriving tech scene, with a variety of innovative and forward-thinking companies calling the city home. But, with so many tech brands vying for attention, it can be challenging to stand out. One of the keys to success is selecting the right advertising channels to reach your target audience. In this article, we'll explore the best advertising channels for tech brands in San Antonio, the importance of consistency in advertising, and how consulting a media expert can help maximize your marketing and advertising strategy.

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Who Will Reign Supreme in SATX For YourSA 2023?

Dec 21, 2022 11:49:49 AM / by Shayla Brown posted in Marketing, Print, Digital, local advertising, Restaurant, Mobile Marketing, Small Business, Branding

Do Not Miss the Chance to Nominate for the 2023 YourSA — San Antonio's Official Choice Awards

Is your business the best? Do you want to be known as the best hotel in SATX? The best hair salon? The best chiropractor, local university, or pet groomer? More than 170 categories to choose from - who will prevail and reign supreme in 2023?

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Score a Touchdown with the UPickEm Football Sponsorship

Jul 28, 2022 12:15:00 PM / by Shayla Brown posted in Marketing, Print, Advertising, Social Media, Digital, local advertising, Website

Looking to get in on the action this football season? Sponsor the UPickEm Football Contest and reach enthusiastic sports and football fans. Our football fans are wealthy, engaged, and love trying new products - making them the perfect target for your brand.

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Align Your Brand with the Inaugural Alamo City High School Sports Awards

Apr 12, 2022 1:20:34 PM / by Shayla Brown posted in Marketing, Print, Advertising, Event Marketing, local advertising, Branding, Education

The Alamo City High School Sports Awards will feature Coach Jeff Traylor, Sean Elliott and Claudia Zapata-Elliott. Help us to celebrate the exceptional athletes from the 2021-22 school year by participating in our special section highlighting the event. 

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Whitepaper: How to Make the Great Resignation Work for Your Business

Mar 4, 2022 12:43:49 PM / by Shayla Brown posted in Marketing, Print, Report, Digital, Branding, Recruitment

More than 38 million Americans quit their jobs in 2021, shattering records nearly every month of that year. It’s been called The Great Resignation, a wave of people leaving low-paying jobs or employment that didn’t fit their needs and looking for something new, higher-paying with better benefits. 

We have explored this phenomenon and its effects on the San Antonio marketplace in a new whitepaper: How to Make the Great Resignation Work for your Business.

Using HearstTexas' industry knowledge, paired with the knowledge of Hearst Recruitment Solutions, this whitepaper is a must-read for any employer encountering staffing and talent acquisition challenges in 2022.

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Supporting San Antonio Black-Owned Businesses

Feb 3, 2022 2:14:46 PM / by Shayla Brown posted in Marketing, Business, Advertising, local advertising

In celebration of Black History Month, the San Antonio Express-News is offering special advertising opportunities to Black-owned businesses during the month of February. 
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