Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Communications and crisis: Why your company’s marketing strategy is more important than ever

Apr 2, 2020 10:15:00 AM / by Samantha O'Neil posted in Marketing, Advertising, customers, Digital, local advertising, Small Business, Branding

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Savvy business leaders understand the importance of creating a robust business plan and aligned marketing strategy. As we begin to understand the economic impacts COVID-19 will have on U.S. businesses and workers, organizations that stick with their strategic plans will help to minimize them.

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A list of companies offering free marketing services for business who are impacted by COVID-19

Mar 19, 2020 9:09:00 AM / by Felicia Banegas posted in Marketing, Small Business

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Owning and managing a small business has never been tougher. You’re facing the hard choices to temporarily close down, lay off employees, and provide services to your customers, amongst other tough decisions. Here is a list of company’s who are offering their services to impacted business for free. 

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6 Creative Ways to Market Your Gym

Nov 26, 2019 1:50:40 PM / by Megan Bozman posted in Marketing, Advertising, Event Marketing, local advertising, Small Business

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We'll assume your gym already has a decent website, and you've created listings on Google My Business, Yelp, and Bing. You may also advertise on Facebook, Google, and Instagram. So, let's jump beyond the basics into 6 unique, creative ways to market your gym.

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10 Holiday Retail Marketing Tips for your Business

Nov 1, 2019 9:15:00 AM / by Alissa "LC" Casanova posted in Marketing, Business, Advertising, Social Media, Facebook, Hospitality, local advertising

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The trees are changing colors, the air is getting crisp, the smell of pumpkin spice tickles your nose and you seem to have fewer browsers and more customers.

Why is this? The holiday season is already upon us!

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Reasons why it might be time to add Snapchat to your digital marketing plan.

Oct 8, 2019 10:00:00 AM / by Eric Martineau posted in Marketing, Advertising, Social Media, Digital, Content Marketing, Snapchat, Mobile Marketing, Small Business

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As the holidays approach, marketers will begin to plan for their upcoming year’s strategy. In its latest earnings call, Snapchat mentioned achieving a major milestone of having surpassed Twitter in the total amount of daily active users; 186 million versus 126 million. Although many had disregarded the platform after its disastrous IPO as a viable long-term marketing channel, it is currently worth re-evaluating the pertinence of including Snapchat into one’s digital strategy.

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5 Ways to promote your new restaurant on Instagram

Sep 27, 2019 9:30:00 AM / by Henry Vasquez posted in Marketing, Advertising, Social Media, Digital, Hospitality, local advertising, Instagram, Restaurant

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Opening up a restaurant is no easy task: It involves purchasing expensive equipment, deciding on delicious menu items, and then training a staff. There’s a long list, yet marketing has not been a priority. You’re putting yourself through a lot of stress and spending a lot of money – yet you don’t know if people will even show up to your grand opening.

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15 Ways to Grow Your Real Estate Clients

Jul 8, 2019 10:00:00 AM / by Ashley Baskin posted in Marketing, Business, Advertising, customers, Social Media, Blogs, Real Estate, Event Marketing, local advertising

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According to recent statistics, there are over 2 million active real estate licensees in the United States working in both the residential and commercial real estate sector. With this much competition, it is imperative that any real estate agent building their business continue to grow their database. 

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