Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Effective Marketing Tips for San Antonio Healthcare Providers: Trends You Need to Know

Aug 9, 2023 3:53:22 PM / by Hearst Content Services, edited by Shayla Brown posted in Marketing, Advertising, Social Media, Facebook, local advertising, Small Business, Branding, Healthcare

In today's highly competitive healthcare industry, it is crucial for San Antonio healthcare providers to stay ahead of the game when it comes to marketing. With recent hospital closings and the influx of people moving to the metro area, is your medical practice or healthcare organization effectively keeping up with the latest marketing trends to ensure you're the provider or employer of choice? And did you know San Antonio's millennial population is more than double the national average? Do you have a strategic plan to connect with these consumers?  In the ever-evolving landscape of digital marketing and in the growth market of San Antonio, it is essential to be aware of the latest trends that can help boost your visibility, attract new patients, and ultimately grow your business.

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How to Measure the Success of Your Law Firm Marketing Campaign

May 19, 2023 3:56:02 PM / by Hearst Content Services posted in Marketing, Advertising, ROI, Small Business, Legal Industry

As a law firm marketer, you probably know that it's important to track the success of your marketing campaigns. But with so many different metrics to track, it can be tough to know which ones are most important.

In this blog post, we'll discuss the key metrics you need to track to measure the success of your law firm marketing campaigns. We'll also provide tips on how to use these metrics to improve your marketing efforts.

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Stand Out in the Community with the Second Annual Alamo City High School Sports Awards

Apr 26, 2023 4:47:31 PM / by Shayla Brown posted in Marketing, Advertising, Social Media, Event Marketing, local advertising, Branding

The 2nd Annual Alamo City High School Sports Awards is set to take place on June 7, 2023, and promises to be even bigger and better than last year's event. This event is an opportunity to honor and recognize the San Antonio area's top high school athletes and the top high school athletic program. It's a wonderful celebration of the hard work, dedication, and talent of these young athletes, who have excelled in their respective sports.

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Best Advertising Channels for San Antonio Tech Brands in 2023

Mar 10, 2023 11:17:48 AM / by Shayla Brown posted in Marketing, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

San Antonio has a thriving tech scene, with a variety of innovative and forward-thinking companies calling the city home. But, with so many tech brands vying for attention, it can be challenging to stand out. One of the keys to success is selecting the right advertising channels to reach your target audience. In this article, we'll explore the best advertising channels for tech brands in San Antonio, the importance of consistency in advertising, and how consulting a media expert can help maximize your marketing and advertising strategy.

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6 Things You Need to Know About Consumer Behavior in the Furniture Industry

Feb 23, 2023 2:32:45 PM / by Hearst Content Services, edited by Shayla Brown and Sara Bryant posted in Marketing, Advertising, Social Media, local advertising, Small Business, Furniture Industry

Consumer behavior over the past few years has changed drastically and has been made all the more complex due to the global pandemic. More than double the number of furniture consumers, for example, now compare shops online before traveling to them. So, what are the latest industry trends when it comes to furniture shopping and how can you tap into them?

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What Does the Modern Consumer Want from a Grocery Store Brand?

Jan 31, 2023 5:43:59 PM / by Sara Bryant and Shayla Brown posted in Marketing, Advertising, Social Media, Digital, Instagram, Branding, Grocery

The COVID-19 pandemic had a transformative effect on retail businesses, triggering new shopping behaviors and altering the status quo in many ways. Consumer behavior shifted significantly, and businesses had to quickly adjust their operations to meet the new requirements.

The grocery industry saw some of the biggest shifts with significant changes in demand occurring during the pandemic. Many brick-and-mortar stores expanded their delivery services or quickly set up online apps for customers to shop their stores.

This shift in consumer preferences proved to be permanent long after the height of the pandemic, forever altering the course of the grocery industry. A recent report from eMarketer indicates that even as the pandemic boom has subsided, US digital grocery sales will continue to grow, reaching $160.91 billion this year, a 14.8% increase over 2022.

So, now that the pandemic has changed buying behaviors, how can grocery stores create the same “in-store” experience and brand differentiators utilizing the advances in tech and the consumer buying journey?

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Who Will Reign Supreme in SATX For YourSA 2023?

Dec 21, 2022 11:49:49 AM / by Shayla Brown posted in Marketing, Print, Digital, local advertising, Restaurant, Mobile Marketing, Small Business, Branding

Do Not Miss the Chance to Nominate for the 2023 YourSA — San Antonio's Official Choice Awards

Is your business the best? Do you want to be known as the best hotel in SATX? The best hair salon? The best chiropractor, local university, or pet groomer? More than 170 categories to choose from - who will prevail and reign supreme in 2023?

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