Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Score a Touchdown with the UPickEm Football Sponsorship

Jul 28, 2022 12:15:00 PM / by Shayla Brown posted in Marketing, Print, Advertising, Social Media, Digital, local advertising, Website

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Looking to get in on the action this football season? Sponsor the UPickEm Football Contest and reach enthusiastic sports and football fans. Our football fans are wealthy, engaged, and love trying new products - making them the perfect target for your brand.

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Whitepaper: How to Make the Great Resignation Work for Your Business

Mar 4, 2022 12:43:49 PM / by Shayla Brown posted in Marketing, Print, Report, Digital, Branding, Recruitment

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More than 38 million Americans quit their jobs in 2021, shattering records nearly every month of that year. It’s been called The Great Resignation, a wave of people leaving low-paying jobs or employment that didn’t fit their needs and looking for something new, higher-paying with better benefits. 

We have explored this phenomenon and its effects on the San Antonio marketplace in a new whitepaper: How to Make the Great Resignation Work for your Business.

Using HearstTexas' industry knowledge, paired with the knowledge of Hearst Recruitment Solutions, this whitepaper is a must-read for any employer encountering staffing and talent acquisition challenges in 2022.

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Back and Better than Ever, the 2022 San Antonio Stock Show & Rodeo

Jan 13, 2022 5:56:04 PM / by Shayla Brown posted in Marketing, Print, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

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With 1.5 million visitors attending each year, the San Antonio Stock Show & Rodeo is one of the largest, most prestigious events in our city. The San Antonio Express-News has teamed up with the Rodeo to provide consumers with a comprehensive preview and guide for the 2022 event that will publish in print and mySA online on Sunday, February 6.

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Who Will Reign Supreme in SATX For YourSA 2022?

Dec 17, 2021 2:53:15 PM / by Sara Bryant posted in Marketing, Print, Digital, local advertising, Restaurant, Mobile Marketing, Small Business, Branding

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Do Not Miss the Chance to Nominate for the 2022 Your SA — San Antonio's Official Choice Awards

Good, better, best? Who will reign Supreme in San Antonio in 2022? Only a select number of businesses in the San Antonio area are the cream of the crop, rise to the top and stand out among all the rest.

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Audience Targeting: A to Z for Your Local Business

Dec 10, 2021 4:55:24 PM / by Hearst Content Services posted in Marketing, Segmentation, Digital, local advertising, Small Business

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It is incredibly important to your company's marketing strategy to know who your target audience is. This is how to find your target audience.

It may hurt to hear, but not everyone wants to hear about what you're selling. And that's okay.

No company will ever convince everyone to buy their product, no matter how hard they try. Some people don't drink Coke or wear Nike tennis shoes, but those companies seem to be doing well.

But what successful companies like Coke and Nike figured out is that putting messages in front of the right people yields the best marketing ROI. It's called audience targeting, the critical first step in creating effective advertising campaigns.

We'll show you how to find your target audience, so you can start making your advertising dollars work in your favor.

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5 Reasons You Need Print Advertising as Part of Your Marketing Campaign

Dec 2, 2021 5:49:37 PM / by Hearst Content Services posted in Marketing, Print, Advertising, Digital, local advertising, Small Business, Branding

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Are you relying solely on digital marketing to grow awareness and sales? Learn why print advertising goes the extra mile in generating and converting leads.

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What is Conversational Marketing and What Are the Benefits?

Jun 19, 2020 2:40:21 PM / by Christian Shaffer posted in Marketing, customers, Digital, Small Business, Website

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Conversational marketing is real-time messaging with your customers, target audience, and potential leads. Instead of waiting for an email, phone call, or letter in the mail, your customers can contact you in the messaging app of their choice and get real-time responses to their questions or needs.

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