Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Communications and crisis: Why your company’s marketing strategy is more important than ever

Apr 2, 2020 10:15:00 AM / by Samantha O'Neil posted in Marketing, Advertising, customers, Digital, local advertising, Small Business, Branding

0 Comments

Savvy business leaders understand the importance of creating a robust business plan and aligned marketing strategy. As we begin to understand the economic impacts COVID-19 will have on U.S. businesses and workers, organizations that stick with their strategic plans will help to minimize them.

Read More

Why User Experience is Crucial for a Website and Company Brand

Feb 19, 2020 9:00:00 AM / by Tommy Wyher posted in Business, customers, Branding, Website

0 Comments

Online visibility can help a small business grow in massive ways if selling products or online services. The company website is the first impression that many customers have of a business. A website that not only looks but works like a website designed in the 1990s does not instill confidence in a visitor. Consumers will tend to distrust the company with a poorly designed website due to it looking like a scam. Even if the website is not set up for a scam, a company that cannot invest a little money into a website might not take customer experience as a priority. 38 percent of users say that they will stop visiting a website if it has an awkward layout or content is low quality. The following are reasons user experience is not only crucial for a company’s website but also its overall brand image.

Read More

15 Ways to Grow Your Real Estate Clients

Jul 8, 2019 10:00:00 AM / by Ashley Baskin posted in Marketing, Business, Advertising, customers, Social Media, Blogs, Real Estate, Event Marketing, local advertising

1 Comment

According to recent statistics, there are over 2 million active real estate licensees in the United States working in both the residential and commercial real estate sector. With this much competition, it is imperative that any real estate agent building their business continue to grow their database. 

Read More

7 Ways to increase ticket sales for your local event

Jun 11, 2019 12:17:25 PM / by Brendan McBrien posted in Advertising, customers, Social Media, Event Marketing, local advertising

0 Comments

If you’ve hosted a local event, you’ve been here: The band is booked, the time has arrived, you’re ready for the big day. You’ve spent countless hours making everything perfect, but your ticket sales aren’t where you want them.

You’ve put too much time and energy into every other element of your event to have promotions let you down yet again.

Before you start planning your next event, consider these seven tried and true methods for increasing ticket sales:

Read More

10 Tips for how to Competitively Market your Boutique Hotel

May 30, 2019 12:50:45 PM / by Brendan McBrien posted in Marketing, customers, Travel, Hospitality

0 Comments

“Oooo, honey, look! They have that same stained glass…just like we saw downtown!”

Read More

An Infographic Guide to Facebook Advertising Specs

Apr 2, 2019 5:31:43 PM / by Felicia Banegas posted in Marketing, Advertising, customers, Social Media, Facebook, Digital

0 Comments

Facebook is an excellent platform for any type of Business, big or small. Knowing what is required to help make your paid Facebook advertising campaigns effective is very import.

Below is a guide to a few of the most popular Facebook advertising types.

Read More

4 easy ways to collect contact data from your customers

Feb 22, 2019 3:12:34 PM / by Felicia Banegas posted in Marketing, Segmentation, Business, customers, database

0 Comments

It’s crucial to your company to have a customer database — whether it be B2C or B2B. Having contact data allows you to reach your customers personally through marketing campaigns and promotions. Approaching a customer personally rather than with general display ads gives your company a human feel that customers appreciate.

Read More