Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Best Advertising Channels for San Antonio Tech Brands in 2023

Mar 10, 2023 11:17:48 AM / by Shayla Brown posted in Marketing, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

San Antonio has a thriving tech scene, with a variety of innovative and forward-thinking companies calling the city home. But, with so many tech brands vying for attention, it can be challenging to stand out. One of the keys to success is selecting the right advertising channels to reach your target audience. In this article, we'll explore the best advertising channels for tech brands in San Antonio, the importance of consistency in advertising, and how consulting a media expert can help maximize your marketing and advertising strategy.

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6 Creative Ways to Market Your Gym or Fitness Studio

Sep 23, 2022 3:15:00 PM / by Original Article by Megan Bozman, edited by Shayla Brown posted in Marketing, Advertising, Event Marketing, local advertising, Small Business

We'll assume your gym already has a user-friendly website, and you've created listings on Google My Business, Yelp, and Bing. You may also advertise on Facebook, Google, and Instagram. So, let's jump beyond the basics into 6 unique, creative ways to market your gym or fitness studio.

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Align Your Brand with the Inaugural Alamo City High School Sports Awards

Apr 12, 2022 1:20:34 PM / by Shayla Brown posted in Marketing, Print, Advertising, Event Marketing, local advertising, Branding, Education

The Alamo City High School Sports Awards will feature Coach Jeff Traylor, Sean Elliott and Claudia Zapata-Elliott. Help us to celebrate the exceptional athletes from the 2021-22 school year by participating in our special section highlighting the event. 

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Express-News Salute To Nurses: Nominate a Nurse Now Through April 4th

Mar 11, 2022 4:54:27 PM / by Sara Bryant posted in Marketing, Print, Event Marketing, Recruitment

In the face of exhaustion within our Healthcare facilities, our San Antonio area nurses boost our hopes and give comfort while remaining a steadfast support of our community. We will never be able to describe how humbled we are by their sacrifices. The Express-News program, Salute to Nurses, each year honors nurses that are nominated by peers, patients, and administration. This year we will continue to celebrate and honor these humble health warriors with admiration and respect. 

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Back and Better than Ever, the 2022 San Antonio Stock Show & Rodeo

Jan 13, 2022 5:56:04 PM / by Shayla Brown posted in Marketing, Print, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

With 1.5 million visitors attending each year, the San Antonio Stock Show & Rodeo is one of the largest, most prestigious events in our city. The San Antonio Express-News has teamed up with the Rodeo to provide consumers with a comprehensive preview and guide for the 2022 event that will publish in print and mySA online on Sunday, February 6.

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15 Ways to Grow Your Real Estate Clients

Jul 8, 2019 10:00:00 AM / by Ashley Baskin posted in Marketing, Business, Advertising, customers, Social Media, Blogs, Real Estate, Event Marketing, local advertising

According to recent statistics, there are over 2 million active real estate licensees in the United States working in both the residential and commercial real estate sector. With this much competition, it is imperative that any real estate agent building their business continue to grow their database. 

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7 Ways to increase ticket sales for your local event

Jun 11, 2019 12:17:25 PM / by Brendan McBrien posted in Advertising, customers, Social Media, Event Marketing, local advertising

If you’ve hosted a local event, you’ve been here: The band is booked, the time has arrived, you’re ready for the big day. You’ve spent countless hours making everything perfect, but your ticket sales aren’t where you want them.

You’ve put too much time and energy into every other element of your event to have promotions let you down yet again.

Before you start planning your next event, consider these seven tried and true methods for increasing ticket sales:

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