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title: Hearst Texas Blog | Snapchat
description: Snapchat | Learn industry trends to market your business in San Antonio and beyond with tips, advice, and techniques along with new advertising opportunities to help you grow your brand.
---

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 Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

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## [Reasons why it might be time to add Snapchat to your digital marketing plan.](https://www.hearstmediasa.com/blog/reasons-why-it-might-be-time-to-add-snapchat-to-your-digital-marketing-plan)

** Oct 8, 2019 10:00:00 AM / by [Eric Martineau](https://www.hearstmediasa.com/blog/author/eric-martineau) posted in [Marketing](https://www.hearstmediasa.com/blog/topic/marketing), [Advertising](https://www.hearstmediasa.com/blog/topic/advertising), [Social Media](https://www.hearstmediasa.com/blog/topic/social-media), [Digital](https://www.hearstmediasa.com/blog/topic/digital), [Content Marketing](https://www.hearstmediasa.com/blog/topic/content-marketing), [Snapchat](https://www.hearstmediasa.com/blog/topic/snapchat), [Mobile Marketing](https://www.hearstmediasa.com/blog/topic/mobile-marketing), [Small Business](https://www.hearstmediasa.com/blog/topic/small-business)

As the holidays approach, marketers will begin to plan for their upcoming year’s strategy. In its latest earnings call, Snapchat mentioned achieving a major milestone of having surpassed Twitter in the total amount of daily active users; [186 million versus 126 million.](https://mediakix.com/blog/snapchat-statistics-2016-marketers-need-to-know/) Although many had disregarded the platform after its disastrous IPO as a viable long-term marketing channel, it is currently worth re-evaluating the pertinence of including Snapchat into one’s digital strategy.

[Read More **](https://www.hearstmediasa.com/blog/reasons-why-it-might-be-time-to-add-snapchat-to-your-digital-marketing-plan)

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