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Reasons why it might be time to add Snapchat to your digital marketing plan.

Oct 8, 2019 10:00:00 AM / by Eric Martineau posted in Marketing, Advertising, Social Media, Digital, Content Marketing, Snapchat, Mobile Marketing, Small Business

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As the holidays approach, marketers will begin to plan for their upcoming year’s strategy. In its latest earnings call, Snapchat mentioned achieving a major milestone of having surpassed Twitter in the total amount of daily active users; 186 million versus 126 million. Although many had disregarded the platform after its disastrous IPO as a viable long-term marketing channel, it is currently worth re-evaluating the pertinence of including Snapchat into one’s digital strategy.

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