Consumer behavior over the past few years has changed drastically and has been made all the more complex due to the global pandemic. More than double the number of furniture consumers, for example, now compare shops online before traveling to them. So, what are the latest industry trends when it comes to furniture shopping and how can you tap into them?
The COVID-19 pandemic had a transformative effect on retail businesses, triggering new shopping behaviors and altering the status quo in many ways. Consumer behavior shifted significantly, and businesses had to quickly adjust their operations to meet the new requirements.
The grocery industry saw some of the biggest shifts with significant changes in demand occurring during the pandemic. Many brick-and-mortar stores expanded their delivery services or quickly set up online apps for customers to shop their stores.
This shift in consumer preferences proved to be permanent long after the height of the pandemic, forever altering the course of the grocery industry. A recent report from eMarketer indicates that even as the pandemic boom has subsided, US digital grocery sales will continue to grow, reaching $160.91 billion this year, a 14.8% increase over 2022.
So, now that the pandemic has changed buying behaviors, how can grocery stores create the same “in-store” experience and brand differentiators utilizing the advances in tech and the consumer buying journey?
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The trees are changing colors, the air is getting crisp, the smell of pumpkin spice tickles your nose and you seem to have fewer browsers and more customers.
Why is this? The holiday season is already upon us!
As the holidays approach, marketers will begin to plan for their upcoming year’s strategy. In its latest earnings call, Snapchat mentioned achieving a major milestone of having surpassed Twitter in the total amount of daily active users; 186 million versus 126 million. Although many had disregarded the platform after its disastrous IPO as a viable long-term marketing channel, it is currently worth re-evaluating the pertinence of including Snapchat into one’s digital strategy.
Opening up a restaurant is no easy task: It involves purchasing expensive equipment, deciding on delicious menu items, and then training a staff. There’s a long list, yet marketing has not been a priority. You’re putting yourself through a lot of stress and spending a lot of money – yet you don’t know if people will even show up to your grand opening.
According to recent statistics, there are over 2 million active real estate licensees in the United States working in both the residential and commercial real estate sector. With this much competition, it is imperative that any real estate agent building their business continue to grow their database.