Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

10 Holiday Retail Marketing Tips for your Business

Nov 1, 2019 9:15:00 AM / by Alissa "LC" Casanova posted in Marketing, Business, Advertising, Social Media, Facebook, Hospitality, local advertising

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The trees are changing colors, the air is getting crisp, the smell of pumpkin spice tickles your nose and you seem to have fewer browsers and more customers.

Why is this? The holiday season is already upon us!

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Reasons why it might be time to add Snapchat to your digital marketing plan.

Oct 8, 2019 10:00:00 AM / by Eric Martineau posted in Marketing, Advertising, Social Media, Digital, Content Marketing, Snapchat, Mobile Marketing, Small Business

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As the holidays approach, marketers will begin to plan for their upcoming year’s strategy. In its latest earnings call, Snapchat mentioned achieving a major milestone of having surpassed Twitter in the total amount of daily active users; 186 million versus 126 million. Although many had disregarded the platform after its disastrous IPO as a viable long-term marketing channel, it is currently worth re-evaluating the pertinence of including Snapchat into one’s digital strategy.

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5 Ways to promote your new restaurant on Instagram

Sep 27, 2019 9:30:00 AM / by Henry Vasquez posted in Marketing, Advertising, Social Media, Digital, Hospitality, local advertising, Instagram, Restaurant

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Opening up a restaurant is no easy task: It involves purchasing expensive equipment, deciding on delicious menu items, and then training a staff. There’s a long list, yet marketing has not been a priority. You’re putting yourself through a lot of stress and spending a lot of money – yet you don’t know if people will even show up to your grand opening.

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15 Ways to Grow Your Real Estate Clients

Jul 8, 2019 10:00:00 AM / by Ashley Baskin posted in Marketing, Business, Advertising, customers, Social Media, Blogs, Real Estate, Event Marketing, local advertising

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According to recent statistics, there are over 2 million active real estate licensees in the United States working in both the residential and commercial real estate sector. With this much competition, it is imperative that any real estate agent building their business continue to grow their database. 

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7 Ways to increase ticket sales for your local event

Jun 11, 2019 12:17:25 PM / by Brendan McBrien posted in Advertising, customers, Social Media, Event Marketing, local advertising

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If you’ve hosted a local event, you’ve been here: The band is booked, the time has arrived, you’re ready for the big day. You’ve spent countless hours making everything perfect, but your ticket sales aren’t where you want them.

You’ve put too much time and energy into every other element of your event to have promotions let you down yet again.

Before you start planning your next event, consider these seven tried and true methods for increasing ticket sales:

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Travel Marketing: 10 Creative Ways to Promote Your Summer Destination

Apr 26, 2019 6:00:00 AM / by Jessica Ryker posted in Marketing, Social Media, Blogs, Travel, Content Marketing

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Do you know how you can promote your business as a summer destination? There are several ways people can market their own businesses to get new customers this summer. Read on to learn ten creative ways to promote your business this summer!

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An Infographic Guide to Facebook Advertising Specs

Apr 2, 2019 5:31:43 PM / by Felicia Banegas posted in Marketing, Advertising, customers, Social Media, Facebook, Digital

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Facebook is an excellent platform for any type of Business, big or small. Knowing what is required to help make your paid Facebook advertising campaigns effective is very import.

Below is a guide to a few of the most popular Facebook advertising types.

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