Hearst Texas Blog

Are you looking to become a more reputable and trusted energy company? Learn how content marketing can help.

In their most recent trends report, the Content Marketing Institute stated 70% of B2C (business to consumer) marketers have a content marketing strategy. And more than 3 of 5 reported they would invest more this year in content marketing this year. We’ve compiled six ways to utilize content marketing for your energy company. After reading this guide, we can help you determine how to add content marketing as a key differentiator in your own digital marketing plans.

SAN ANTONIO, TEXAS – San Antonio Life, a new digital-first destination serving San Antonio newcomers and locals in their pursuit of trusted information on where to live and how to thrive in the Alamo City, is the first of its kind produced by the Hearst Newspapers powerhouse, MySA.com.

San Antonio emerged as the nation's fastest-growing city last year, besting Phoenix, Fort Worth, and North Las Vegas as a metro area where more people moved to than left, according to U.S. census data. San Antonio Life caters to this flood of newcomers and their San Antonio neighbors as they seek an insider's perspective on the best ways to get the most out of life in this growing, vibrant city — including weighing data on schools, neighborhoods, service providers and real estate, plus tips on places to explore, eat, shop, hike and more.

As the holidays approach, marketers will begin to plan for their upcoming year’s strategy. In its latest earnings call, Snapchat mentioned achieving a major milestone of having surpassed Twitter in the total amount of daily active users; 186 million versus 126 million. Although many had disregarded the platform after its disastrous IPO as a viable long-term marketing channel, it is currently worth re-evaluating the pertinence of including Snapchat into one’s digital strategy.

Do you know how you can promote your business as a summer destination? There are several ways people can market their own businesses to get new customers this summer. Read on to learn ten creative ways to promote your business this summer!