Hearst Newspapers launches new digital destination for San Antonians

Hearst Newspapers launches new digital destination for San Antonians

Nov 8, 2022 11:15:20 AM / by Sara Bryant

Sara Bryant

SAN ANTONIO, TEXAS – San Antonio Life, a new digital-first destination serving San Antonio newcomers and locals in their pursuit of trusted information on where to live and how to thrive in the Alamo City, is the first of its kind produced by the Hearst Newspapers powerhouse, MySA.com.

San Antonio emerged as the nation's fastest-growing city last year, besting Phoenix, Fort Worth, and North Las Vegas as a metro area where more people moved to than left, according to U.S. census data. San Antonio Life caters to this flood of newcomers and their San Antonio neighbors as they seek an insider's perspective on the best ways to get the most out of life in this growing, vibrant city — including weighing data on schools, neighborhoods, service providers and real estate, plus tips on places to explore, eat, shop, hike and more.

"When we provide a platform as powerful as ours to brands and content voices alike, we are providing San Antonio with a true representation of their community, and that aligns with our mission as a publisher," said Kate Weber, chief revenue officer of MySA.com.

In its goal to best serve local readers, the No. 1 content publisher in San Antonio wanted this digital destination to bring together both the editorial perspective of MySA's journalists with credible utility, commerce and lifestyle content from brand partners.

"MySA.com has always been a trusted source of information and news, but we hope this hub becomes a place of added utility and delight for San Antonians as we help them live their best lives and also connect them with our valued local businesses and services," said Bridget Williams, chief commercial officer and SVP of digital publishing at Hearst.

"It's the people that make San Antonio such a special place," said Jess Elizarraras, executive producer of MySA.com. "The growing accessibility of news through digital channels gives us a platform to reach this expanding audience of locals who are as excited to explore and call San Antonio home as we are."

MySA's new San Antonio Life can be found at mysa.com/sanantoniolife.

Advertisers interested in having their brand voice be a part of San Antonio Life should reach out via hearstmediasa.com/mysacontenthub.

About MySA.com

MySA.com is San Antonio's top local news site, providing daily news and information on what is happening in the local community and surrounding areas of southeastern Texas. MySA covers food, puro pop culture, the San Antonio Spurs, local TV personalities, politics, real estate, weather and other news for more than 4 million unique visitors monthly.

Topics: Marketing, Content Marketing, Branding

Sara Bryant

Written by Sara Bryant

Sara Bryant is the Senior Director of Marketing and Content Initiatives at the San Antonio Express-News/HearstMediaSA. She has led advertising and marketing strategy for multiple businesses across the B2B and B2C sectors for 15+ years. She holds a Graduate Certificate in Art Direction from The Creative Circus and a BFA in Design from the University of San Francisco.