Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Effective Marketing Tips for San Antonio Healthcare Providers: Trends You Need to Know

Aug 9, 2023 3:53:22 PM / by Hearst Content Services, edited by Shayla Brown posted in Marketing, Advertising, Social Media, Facebook, local advertising, Small Business, Branding, Healthcare

In today's highly competitive healthcare industry, it is crucial for San Antonio healthcare providers to stay ahead of the game when it comes to marketing. With recent hospital closings and the influx of people moving to the metro area, is your medical practice or healthcare organization effectively keeping up with the latest marketing trends to ensure you're the provider or employer of choice? And did you know San Antonio's millennial population is more than double the national average? Do you have a strategic plan to connect with these consumers?  In the ever-evolving landscape of digital marketing and in the growth market of San Antonio, it is essential to be aware of the latest trends that can help boost your visibility, attract new patients, and ultimately grow your business.

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How to Measure the Success of Your Law Firm Marketing Campaign

May 19, 2023 3:56:02 PM / by Hearst Content Services posted in Marketing, Advertising, ROI, Small Business, Legal Industry

As a law firm marketer, you probably know that it's important to track the success of your marketing campaigns. But with so many different metrics to track, it can be tough to know which ones are most important.

In this blog post, we'll discuss the key metrics you need to track to measure the success of your law firm marketing campaigns. We'll also provide tips on how to use these metrics to improve your marketing efforts.

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Best Advertising Channels for San Antonio Tech Brands in 2023

Mar 10, 2023 11:17:48 AM / by Shayla Brown posted in Marketing, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

San Antonio has a thriving tech scene, with a variety of innovative and forward-thinking companies calling the city home. But, with so many tech brands vying for attention, it can be challenging to stand out. One of the keys to success is selecting the right advertising channels to reach your target audience. In this article, we'll explore the best advertising channels for tech brands in San Antonio, the importance of consistency in advertising, and how consulting a media expert can help maximize your marketing and advertising strategy.

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6 Things You Need to Know About Consumer Behavior in the Furniture Industry

Feb 23, 2023 2:32:45 PM / by Hearst Content Services, edited by Shayla Brown and Sara Bryant posted in Marketing, Advertising, Social Media, local advertising, Small Business, Furniture Industry

Consumer behavior over the past few years has changed drastically and has been made all the more complex due to the global pandemic. More than double the number of furniture consumers, for example, now compare shops online before traveling to them. So, what are the latest industry trends when it comes to furniture shopping and how can you tap into them?

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Who Will Reign Supreme in SATX For YourSA 2023?

Dec 21, 2022 11:49:49 AM / by Shayla Brown posted in Marketing, Print, Digital, local advertising, Restaurant, Mobile Marketing, Small Business, Branding

Do Not Miss the Chance to Nominate for the 2023 YourSA — San Antonio's Official Choice Awards

Is your business the best? Do you want to be known as the best hotel in SATX? The best hair salon? The best chiropractor, local university, or pet groomer? More than 170 categories to choose from - who will prevail and reign supreme in 2023?

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6 Creative Ways to Market Your Gym or Fitness Studio

Sep 23, 2022 3:15:00 PM / by Original Article by Megan Bozman, edited by Shayla Brown posted in Marketing, Advertising, Event Marketing, local advertising, Small Business

We'll assume your gym already has a user-friendly website, and you've created listings on Google My Business, Yelp, and Bing. You may also advertise on Facebook, Google, and Instagram. So, let's jump beyond the basics into 6 unique, creative ways to market your gym or fitness studio.

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Back and Better than Ever, the 2022 San Antonio Stock Show & Rodeo

Jan 13, 2022 5:56:04 PM / by Shayla Brown posted in Marketing, Print, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

With 1.5 million visitors attending each year, the San Antonio Stock Show & Rodeo is one of the largest, most prestigious events in our city. The San Antonio Express-News has teamed up with the Rodeo to provide consumers with a comprehensive preview and guide for the 2022 event that will publish in print and mySA online on Sunday, February 6.

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