Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Best Advertising Channels for San Antonio Tech Brands in 2023

Mar 10, 2023 11:17:48 AM / by Shayla Brown posted in Marketing, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

San Antonio has a thriving tech scene, with a variety of innovative and forward-thinking companies calling the city home. But, with so many tech brands vying for attention, it can be challenging to stand out. One of the keys to success is selecting the right advertising channels to reach your target audience. In this article, we'll explore the best advertising channels for tech brands in San Antonio, the importance of consistency in advertising, and how consulting a media expert can help maximize your marketing and advertising strategy.

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6 Things You Need to Know About Consumer Behavior in the Furniture Industry

Feb 23, 2023 2:32:45 PM / by Hearst Content Services, edited by Shayla Brown and Sara Bryant posted in Marketing, Advertising, Social Media, local advertising, Small Business, Furniture Industry

Consumer behavior over the past few years has changed drastically and has been made all the more complex due to the global pandemic. More than double the number of furniture consumers, for example, now compare shops online before traveling to them. So, what are the latest industry trends when it comes to furniture shopping and how can you tap into them?

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Who Will Reign Supreme in SATX For YourSA 2023?

Dec 21, 2022 11:49:49 AM / by Shayla Brown posted in Marketing, Print, Digital, local advertising, Restaurant, Mobile Marketing, Small Business, Branding

Do Not Miss the Chance to Nominate for the 2023 YourSA — San Antonio's Official Choice Awards

Is your business the best? Do you want to be known as the best hotel in SATX? The best hair salon? The best chiropractor, local university, or pet groomer? More than 170 categories to choose from - who will prevail and reign supreme in 2023?

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6 Creative Ways to Market Your Gym or Fitness Studio

Sep 23, 2022 3:15:00 PM / by Original Article by Megan Bozman, edited by Shayla Brown posted in Marketing, Advertising, Event Marketing, local advertising, Small Business

We'll assume your gym already has a user-friendly website, and you've created listings on Google My Business, Yelp, and Bing. You may also advertise on Facebook, Google, and Instagram. So, let's jump beyond the basics into 6 unique, creative ways to market your gym or fitness studio.

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Back and Better than Ever, the 2022 San Antonio Stock Show & Rodeo

Jan 13, 2022 5:56:04 PM / by Shayla Brown posted in Marketing, Print, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

With 1.5 million visitors attending each year, the San Antonio Stock Show & Rodeo is one of the largest, most prestigious events in our city. The San Antonio Express-News has teamed up with the Rodeo to provide consumers with a comprehensive preview and guide for the 2022 event that will publish in print and mySA online on Sunday, February 6.

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How to Provide San Antonians with Tax Planning Advice this Tax Season

Dec 27, 2021 4:20:39 PM / by Shayla Brown posted in Marketing, Business, Advertising, local advertising, Small Business

With the 2022 tax season upon us, many San Antonians will be searching for strategic tax planning advice for their personal and business matters. If you’re a business in the tax advisory, accounting, investment banking, or wealth management space, it’s important to promote your services and tax expertise to the right audience of business owners and working professionals during this time. The average consumer may be unaware of the changes ahead as the April 15 tax filing deadline approaches. That’s why the San Antonio Express-News is publishing a 2022 Tax Strategy Guide in print and online on March 13, 2022. Read on to learn about how your business can be a part of the conversation to provide San Antonians with a resource for their strategic tax planning needs.

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Who Will Reign Supreme in SATX For YourSA 2022?

Dec 17, 2021 2:53:15 PM / by Sara Bryant posted in Marketing, Print, Digital, local advertising, Restaurant, Mobile Marketing, Small Business, Branding

Do Not Miss the Chance to Nominate for the 2022 Your SA — San Antonio's Official Choice Awards

Good, better, best? Who will reign Supreme in San Antonio in 2022? Only a select number of businesses in the San Antonio area are the cream of the crop, rise to the top and stand out among all the rest.

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