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Audience Targeting: A to Z for Your Local Business

Dec 10, 2021 4:55:24 PM / by Hearst Content Services posted in Marketing, Segmentation, Digital, local advertising, Small Business

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It is incredibly important to your company's marketing strategy to know who your target audience is. This is how to find your target audience.

It may hurt to hear, but not everyone wants to hear about what you're selling. And that's okay.

No company will ever convince everyone to buy their product, no matter how hard they try. Some people don't drink Coke or wear Nike tennis shoes, but those companies seem to be doing well.

But what successful companies like Coke and Nike figured out is that putting messages in front of the right people yields the best marketing ROI. It's called audience targeting, the critical first step in creating effective advertising campaigns.

We'll show you how to find your target audience, so you can start making your advertising dollars work in your favor.

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5 Reasons You Need Print Advertising as Part of Your Marketing Campaign

Dec 2, 2021 5:49:37 PM / by Hearst Content Services posted in Marketing, Print, Advertising, Digital, local advertising, Small Business, Branding

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Are you relying solely on digital marketing to grow awareness and sales? Learn why print advertising goes the extra mile in generating and converting leads.

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