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Hearst Content Services

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Recent Posts

How to Measure the Success of Your Law Firm Marketing Campaign

May 19, 2023 3:56:02 PM / by Hearst Content Services posted in Marketing, Advertising, ROI, Small Business, Legal Industry

As a law firm marketer, you probably know that it's important to track the success of your marketing campaigns. But with so many different metrics to track, it can be tough to know which ones are most important.

In this blog post, we'll discuss the key metrics you need to track to measure the success of your law firm marketing campaigns. We'll also provide tips on how to use these metrics to improve your marketing efforts.

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Audience Targeting: A to Z for Your Local Business

Dec 10, 2021 4:55:24 PM / by Hearst Content Services posted in Marketing, Segmentation, Digital, local advertising, Small Business

It is incredibly important to your company's marketing strategy to know who your target audience is. This is how to find your target audience.

It may hurt to hear, but not everyone wants to hear about what you're selling. And that's okay.

No company will ever convince everyone to buy their product, no matter how hard they try. Some people don't drink Coke or wear Nike tennis shoes, but those companies seem to be doing well.

But what successful companies like Coke and Nike figured out is that putting messages in front of the right people yields the best marketing ROI. It's called audience targeting, the critical first step in creating effective advertising campaigns.

We'll show you how to find your target audience, so you can start making your advertising dollars work in your favor.

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5 Reasons You Need Print Advertising as Part of Your Marketing Campaign

Dec 2, 2021 5:49:37 PM / by Hearst Content Services posted in Marketing, Print, Advertising, Digital, local advertising, Small Business, Branding

Are you relying solely on digital marketing to grow awareness and sales? Learn why print advertising goes the extra mile in generating and converting leads.

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