With 1.5 million visitors attending each year, the San Antonio Stock Show & Rodeo is one of the largest, most prestigious events in our city. The San Antonio Express-News has teamed up with the Rodeo to provide consumers with a comprehensive preview and guide for the 2022 event that will publish in print and mySA online on Sunday, February 6.
Our Wide Audience Reach
The San Antonio Stock Show and Rodeo is back and better than ever this year. With concerts featuring superstars from Little Big Town to Ludacris, plus competitive events, art, and fun for people of all ages, the festivities take place February 10 - 27 at the AT&T Stadium.
In one week, the San Antonio Express-News reaches nearly half (45%) of all San Antonio Stock Show & Rodeo attendees.*
- $82K avg household income
- 72% are age 25-64
- 56% are college-educated
If you're a local, national, or regional business in search of an advertising vehicle that will reach a wide and engaged audience, the Rodeo Preview & Guide is sure not to disappoint. Our readers look forward to this content every year to have a handy resource and insight into the rodeo's events, along with exclusive stories from our award-winning editorial team.
Multichannel Marketing Options Available
With a variety of advertising packages, there is an option for any business wanting to reach San Antonians. There is one title sponsorship available, plus an unlimited amount of platinum, gold, silver, and bronze packages that feature a choice of online display ad impressions or e-blast + multiple print ad sizes to showcase your brand and business.
Put your brand alongside the San Antonio Stock Show and Rodeo, an Alamo City institution since 1946, back and better than ever.
Don't miss this opportunity to lasso in more sales and visibility for your business.
Source: Scarborough Research, 2021 R2