---
title: Back and Better than Ever, the 2022 San Antonio Stock Show & Rodeo
description: The Express-News has partnered with the San Antonio Stock Show & Rodeo to produce a guide for the 2022 festivities. Showcase your brand alongside this amazing content.
image: https://www.hearstmediasa.com/hubfs/RodeoSectionThumbnail2020.png
---

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# Back and Better than Ever, the 2022 San Antonio Stock Show & Rodeo

## [Back and Better than Ever, the 2022 San Antonio Stock Show & Rodeo](https://www.hearstmediasa.com/blog/back-and-better-than-ever-the-2022-san-antonio-stock-show-rodeo)

** Jan 13, 2022 5:56:04 PM / by [Shayla Brown](https://www.hearstmediasa.com/blog/author/shayla-brown)

![Shayla Brown](https://www.hearstmediasa.com/hs-fs/hubfs/download-1.png?width=35&name=download-1.png)

- [Tweet](https://twitter.com/share)

With 1.5 million visitors attending each year, the [San Antonio Stock Show & Rodeo](https://www.sarodeo.com/) is one of the largest, most prestigious events in our city. The [*San Antonio Express-News*](https://www.expressnews.com/) has teamed up with the Rodeo to provide consumers with a comprehensive preview and guide for the 2022 event that will publish in print and [mySA](https://www.mysanantonio.com/) online on Sunday, February 6.

![RodeoSectionThumbnail2020](https://www.hearstmediasa.com/hs-fs/hubfs/RodeoSectionThumbnail2020.png?width=241&name=RodeoSectionThumbnail2020.png)

## Our Wide Audience Reach

The San Antonio Stock Show and Rodeo is back and better than ever this year. With concerts featuring superstars from Little Big Town to Ludacris, plus competitive events, art, and fun for people of all ages, the festivities take place February 10 - 27 at the AT&T Stadium. 

In one week, the *San Antonio Express-News* reaches nearly half (45%) of all San Antonio Stock Show & Rodeo attendees.*

- **$82K** avg household income
- **72%** are age 25-64
- **56%** are college-educated

If you're a local, national, or regional business in search of an advertising vehicle that will reach a wide and engaged audience, the [Rodeo Preview & Guide](https://hearst.tellwise.com/rest/v1/url/redirect/eyJJZCI6MTAzODY0ODEyOTM1MzQ5NywiSW52aXRhdGlvbklkIjoxMDM4NjQ4Mjc0MjI2Njg5fQ) is sure not to disappoint. Our readers look forward to this content every year to have a handy resource and insight into the rodeo's events, along with exclusive stories from our award-winning editorial team. 

## Multichannel Marketing Options Available

With a variety of advertising packages, there is an option for any business wanting to reach San Antonians. There is one title sponsorship available, plus an unlimited amount of platinum, gold, silver, and bronze packages that feature a choice of online display ad impressions or e-blast + multiple print ad sizes to showcase your brand and business. 

Put your brand alongside the San Antonio Stock Show and Rodeo, an Alamo City institution since 1946, back and better than ever. 

Don't miss this opportunity to lasso in more sales and visibility for your business.

[Contact us today.](https://www.hearstmediasa.com/rodeo-preview-guide) 

*Source: Scarborough Research, 2021 R2*

 Topics: [Marketing](https://www.hearstmediasa.com/blog/topic/marketing), [Print](https://www.hearstmediasa.com/blog/topic/print), [Advertising](https://www.hearstmediasa.com/blog/topic/advertising), [Digital](https://www.hearstmediasa.com/blog/topic/digital), [Event Marketing](https://www.hearstmediasa.com/blog/topic/event-marketing), [local advertising](https://www.hearstmediasa.com/blog/topic/local-advertising), [Small Business](https://www.hearstmediasa.com/blog/topic/small-business), [Branding](https://www.hearstmediasa.com/blog/topic/branding)

![Shayla Brown](https://www.hearstmediasa.com/hs-fs/hubfs/download-1.png?width=100&height=100&name=download-1.png)

#### Written by [Shayla Brown](https://www.hearstmediasa.com/blog/author/shayla-brown)

Shayla Brown leads the Demand Generation program at San Antonio Express-News/HearstMediaSA. She has managed multi-media advertising campaigns for companies across a wide variety of industries and has a strong background in marketing research. She holds an Internet Marketing Certificate from the University of San Francisco and a Bachelor of Arts degree from Spelman College.

[**](https://www.linkedin.com/in/shaylabrown/)

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