Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Felicia Banegas

Felicia Banegas
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Recent Posts

An Infographic Guide to Facebook Advertising Specs

Apr 2, 2019 5:31:43 PM / by Felicia Banegas posted in Marketing, Advertising, customers, Social Media, Facebook, Digital

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Facebook is an excellent platform for any type of Business, big or small. Knowing what is required to help make your paid Facebook advertising campaigns effective is very import.

Below is a guide to a few of the most popular Facebook advertising types.

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How content marketing helps bring more awareness to your assisted living facility

Mar 12, 2019 2:04:43 PM / by Felicia Banegas

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With the healthcare industry being highly saturated with assisted living facilities — and many such facilities available for a patient to choose from — using strategically content creation can help you stand out among your competitors.

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4 easy ways to collect contact data from your customers

Feb 22, 2019 3:12:34 PM / by Felicia Banegas posted in Marketing, Segmentation, Business, customers, database

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It’s crucial to your company to have a customer database — whether it be B2C or B2B. Having contact data allows you to reach your customers personally through marketing campaigns and promotions. Approaching a customer personally rather than with general display ads gives your company a human feel that customers appreciate.

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4 Simple Ways to Measure your ROI in Print Advertising

Feb 12, 2019 1:10:55 PM / by Felicia Banegas posted in Marketing, Business, Print, Advertising, Report, ROI

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Are you hesitant to place a print ad? How do you know it will be effective?
The key to measuring your ROI is having a compelling CTA. This is what will drive customers to your business.

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A Basic Guide to Market Segmentation

Jan 30, 2019 11:41:50 AM / by Felicia Banegas posted in Marketing, Segmentation, Business

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Are you reaching the right audience with the right information?

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5 Quick Tips for Engaging with Your Customers Online.

Jan 18, 2019 12:42:46 PM / by Felicia Banegas

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Receiving a review or a comment on a social media is a bit nerve-wracking. You never know what people want to share about your business to others. However, getting a bad review/customer complaint is not the end of the world; it can be an opportunity to show transparency and authenticity. Here are a few tips on how you can handle the situation.

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