Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

The Power of Content Marketing for Your Energy Company

Nov 16, 2022 10:05:09 AM / by Hearst Content Services, edited by Shayla Brown and Sara Bryant posted in Marketing, Business, Advertising, Digital, Blogs, Content Marketing, Branding, Energy Company

Are you looking to become a more reputable and trusted energy company? Learn how content marketing can help.

In their most recent trends report, the Content Marketing Institute stated 70% of B2C (business to consumer) marketers have a content marketing strategy. And more than 3 of 5 reported they would invest more this year in content marketing this year. We’ve compiled six ways to utilize content marketing for your energy company. After reading this guide, we can help you determine how to add content marketing as a key differentiator in your own digital marketing plans.

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6 Creative Ways to Market Your Gym or Fitness Studio

Sep 23, 2022 3:15:00 PM / by Original Article by Megan Bozman, edited by Shayla Brown posted in Marketing, Advertising, Event Marketing, local advertising, Small Business

We'll assume your gym already has a user-friendly website, and you've created listings on Google My Business, Yelp, and Bing. You may also advertise on Facebook, Google, and Instagram. So, let's jump beyond the basics into 6 unique, creative ways to market your gym or fitness studio.

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Score a Touchdown with the UPickEm Football Sponsorship

Jul 28, 2022 12:15:00 PM / by Shayla Brown posted in Marketing, Print, Advertising, Social Media, Digital, local advertising, Website

Looking to get in on the action this football season? Sponsor the UPickEm Football Contest and reach enthusiastic sports and football fans. Our football fans are wealthy, engaged, and love trying new products - making them the perfect target for your brand.

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Align Your Brand with the Inaugural Alamo City High School Sports Awards

Apr 12, 2022 1:20:34 PM / by Shayla Brown posted in Marketing, Print, Advertising, Event Marketing, local advertising, Branding, Education

The Alamo City High School Sports Awards will feature Coach Jeff Traylor, Sean Elliott and Claudia Zapata-Elliott. Help us to celebrate the exceptional athletes from the 2021-22 school year by participating in our special section highlighting the event. 

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Supporting San Antonio Black-Owned Businesses

Feb 3, 2022 2:14:46 PM / by Shayla Brown posted in Marketing, Business, Advertising, local advertising

In celebration of Black History Month, the San Antonio Express-News is offering special advertising opportunities to Black-owned businesses during the month of February. 
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Back and Better than Ever, the 2022 San Antonio Stock Show & Rodeo

Jan 13, 2022 5:56:04 PM / by Shayla Brown posted in Marketing, Print, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

With 1.5 million visitors attending each year, the San Antonio Stock Show & Rodeo is one of the largest, most prestigious events in our city. The San Antonio Express-News has teamed up with the Rodeo to provide consumers with a comprehensive preview and guide for the 2022 event that will publish in print and mySA online on Sunday, February 6.

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How to Provide San Antonians with Tax Planning Advice this Tax Season

Dec 27, 2021 4:20:39 PM / by Shayla Brown posted in Marketing, Business, Advertising, local advertising, Small Business

With the 2022 tax season upon us, many San Antonians will be searching for strategic tax planning advice for their personal and business matters. If you’re a business in the tax advisory, accounting, investment banking, or wealth management space, it’s important to promote your services and tax expertise to the right audience of business owners and working professionals during this time. The average consumer may be unaware of the changes ahead as the April 15 tax filing deadline approaches. That’s why the San Antonio Express-News is publishing a 2022 Tax Strategy Guide in print and online on March 13, 2022. Read on to learn about how your business can be a part of the conversation to provide San Antonians with a resource for their strategic tax planning needs.

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