Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

4 easy ways to collect contact data from your customers

Feb 22, 2019 3:12:34 PM / by Felicia Banegas posted in Marketing, Segmentation, Business, customers, database

It’s crucial to your company to have a customer database — whether it be B2C or B2B. Having contact data allows you to reach your customers personally through marketing campaigns and promotions. Approaching a customer personally rather than with general display ads gives your company a human feel that customers appreciate.

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4 Simple Ways to Measure your ROI in Print Advertising

Feb 12, 2019 1:10:55 PM / by Felicia Banegas posted in Marketing, Business, Print, Advertising, Report, ROI

Are you hesitant to place a print ad? How do you know it will be effective?
The key to measuring your ROI is having a compelling CTA. This is what will drive customers to your business.

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A Basic Guide to Market Segmentation

Jan 30, 2019 11:41:50 AM / by Felicia Banegas posted in Marketing, Segmentation, Business

Are you reaching the right audience with the right information?

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