Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Why User Experience is Crucial for a Website and Company Brand

Feb 19, 2020 9:00:00 AM / by Tommy Wyher posted in Business, customers, Branding, Website

0 Comments

Online visibility can help a small business grow in massive ways if selling products or online services. The company website is the first impression that many customers have of a business. A website that not only looks but works like a website designed in the 1990s does not instill confidence in a visitor. Consumers will tend to distrust the company with a poorly designed website due to it looking like a scam. Even if the website is not set up for a scam, a company that cannot invest a little money into a website might not take customer experience as a priority. 38 percent of users say that they will stop visiting a website if it has an awkward layout or content is low quality. The following are reasons user experience is not only crucial for a company’s website but also its overall brand image.

Read More

How to incorporate Tik Tok into your business marketing plan

Feb 10, 2020 9:15:00 AM / by Dimitrios Kalantzis

0 Comments

Yes, you should be marketing your business on TikTok - (Here’s 5 tips to keep in mind before you do)

It’s the app Millennials might derisively call “Vine for tweens.” Even if you haven’t downloaded it (though 1.5 billion people have, according to Sensor Tower), you’ve no doubt come across a TikTok video on Twitter or Facebook.

Read More

6 Creative Ways to Market Your Gym

Nov 26, 2019 1:50:40 PM / by Megan Bozman posted in Marketing, Advertising, Event Marketing, local advertising, Small Business

1 Comment

We'll assume your gym already has a decent website, and you've created listings on Google My Business, Yelp, and Bing. You may also advertise on Facebook, Google, and Instagram. So, let's jump beyond the basics into 6 unique, creative ways to market your gym.

Read More

10 Holiday Retail Marketing Tips for your Business

Nov 1, 2019 9:15:00 AM / by Alissa "LC" Casanova posted in Marketing, Business, Advertising, Social Media, Facebook, Hospitality, local advertising

3 Comments

The trees are changing colors, the air is getting crisp, the smell of pumpkin spice tickles your nose and you seem to have fewer browsers and more customers.

Why is this? The holiday season is already upon us!

Read More

Reasons why it might be time to add Snapchat to your digital marketing plan.

Oct 8, 2019 10:00:00 AM / by Eric Martineau posted in Marketing, Advertising, Social Media, Digital, Content Marketing, Snapchat, Mobile Marketing, Small Business

0 Comments

As the holidays approach, marketers will begin to plan for their upcoming year’s strategy. In its latest earnings call, Snapchat mentioned achieving a major milestone of having surpassed Twitter in the total amount of daily active users; 186 million versus 126 million. Although many had disregarded the platform after its disastrous IPO as a viable long-term marketing channel, it is currently worth re-evaluating the pertinence of including Snapchat into one’s digital strategy.

Read More

5 Ways to promote your new restaurant on Instagram

Sep 27, 2019 9:30:00 AM / by Henry Vasquez posted in Marketing, Advertising, Social Media, Digital, Hospitality, local advertising, Instagram, Restaurant

0 Comments

Opening up a restaurant is no easy task: It involves purchasing expensive equipment, deciding on delicious menu items, and then training a staff. There’s a long list, yet marketing has not been a priority. You’re putting yourself through a lot of stress and spending a lot of money – yet you don’t know if people will even show up to your grand opening.

Read More

10 Ways Recruiters Can Utilize Marketing to Help Reach Their Ideal Candidates

Aug 13, 2019 1:19:15 PM / by Ayanlowo Henry

0 Comments

Do you know that you need a strong recruitment strategy as a recruiter to help you attract the best talent in the current extremely competitive job market?

Read More