With the 2022 tax season upon us, many San Antonians will be searching for strategic tax planning advice for their personal and business matters. If you’re a business in the tax advisory, accounting, investment banking, or wealth management space, it’s important to promote your services and tax expertise to the right audience of business owners and working professionals during this time. The average consumer may be unaware of the changes ahead as the April 15 tax filing deadline approaches. That’s why the San Antonio Express-News is publishing a 2022 Tax Strategy Guide in print and online on March 13, 2022. Read on to learn about how your business can be a part of the conversation to provide San Antonians with a resource for their strategic tax planning needs.
Do Not Miss the Chance to Nominate for the 2022 Your SA — San Antonio's Official Choice Awards
Good, better, best? Who will reign Supreme in San Antonio in 2022? Only a select number of businesses in the San Antonio area are the cream of the crop, rise to the top and stand out among all the rest.
It is incredibly important to your company's marketing strategy to know who your target audience is. This is how to find your target audience.
It may hurt to hear, but not everyone wants to hear about what you're selling. And that's okay.
No company will ever convince everyone to buy their product, no matter how hard they try. Some people don't drink Coke or wear Nike tennis shoes, but those companies seem to be doing well.
But what successful companies like Coke and Nike figured out is that putting messages in front of the right people yields the best marketing ROI. It's called audience targeting, the critical first step in creating effective advertising campaigns.
We'll show you how to find your target audience, so you can start making your advertising dollars work in your favor.
Are you relying solely on digital marketing to grow awareness and sales? Learn why print advertising goes the extra mile in generating and converting leads.
The San Antonio Express-News is continuing its Matching Marketing fund created to help businesses and nonprofit communities advertise through the impacts of the pandemic and thus hardships faced in 2020 and 2021.
According to a recent study from the Interactive Advertising Bureau (IAB), brands benefit a great deal from advertising within news content. In fact, 84% of consumers feel advertising within the news increases or maintains brand trust. Here are 6 other findings from the research study that indicate how news adjacent advertising can positively impact your brand and business results.
Did you know? There are nearly 216,000 San Antonians planning to go back to school for a degree/certification within the next year. In one week, the San Antonio Express-News print + digital reaches nearly half (45%) of this market. Capture this engaged audience of higher education intenders in our upcoming Education Guide publishing on Sunday, October 31.