Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

6 Creative Ways to Market Your Gym or Fitness Studio

Sep 23, 2022 3:15:00 PM / by Original Article by Megan Bozman, edited by Shayla Brown posted in Marketing, Advertising, Event Marketing, local advertising, Small Business

We'll assume your gym already has a user-friendly website, and you've created listings on Google My Business, Yelp, and Bing. You may also advertise on Facebook, Google, and Instagram. So, let's jump beyond the basics into 6 unique, creative ways to market your gym or fitness studio.

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Score a Touchdown with the UPickEm Football Sponsorship

Jul 28, 2022 12:15:00 PM / by Shayla Brown posted in Marketing, Print, Advertising, Social Media, Digital, local advertising, Website

Looking to get in on the action this football season? Sponsor the UPickEm Football Contest and reach enthusiastic sports and football fans. Our football fans are wealthy, engaged, and love trying new products - making them the perfect target for your brand.

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Align Your Brand with the Inaugural Alamo City High School Sports Awards

Apr 12, 2022 1:20:34 PM / by Shayla Brown posted in Marketing, Print, Advertising, Event Marketing, local advertising, Branding, Education

The Alamo City High School Sports Awards will feature Coach Jeff Traylor, Sean Elliott and Claudia Zapata-Elliott. Help us to celebrate the exceptional athletes from the 2021-22 school year by participating in our special section highlighting the event. 

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Express-News Salute To Nurses: Nominate a Nurse Now Through April 4th

Mar 11, 2022 4:54:27 PM / by Sara Bryant posted in Marketing, Print, Event Marketing, Recruitment

In the face of exhaustion within our Healthcare facilities, our San Antonio area nurses boost our hopes and give comfort while remaining a steadfast support of our community. We will never be able to describe how humbled we are by their sacrifices. The Express-News program, Salute to Nurses, each year honors nurses that are nominated by peers, patients, and administration. This year we will continue to celebrate and honor these humble health warriors with admiration and respect. 

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Whitepaper: How to Make the Great Resignation Work for Your Business

Mar 4, 2022 12:43:49 PM / by Shayla Brown posted in Marketing, Print, Report, Digital, Branding, Recruitment

More than 38 million Americans quit their jobs in 2021, shattering records nearly every month of that year. It’s been called The Great Resignation, a wave of people leaving low-paying jobs or employment that didn’t fit their needs and looking for something new, higher-paying with better benefits. 

We have explored this phenomenon and its effects on the San Antonio marketplace in a new whitepaper: How to Make the Great Resignation Work for your Business.

Using HearstTexas' industry knowledge, paired with the knowledge of Hearst Recruitment Solutions, this whitepaper is a must-read for any employer encountering staffing and talent acquisition challenges in 2022.

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Supporting San Antonio Black-Owned Businesses

Feb 3, 2022 2:14:46 PM / by Shayla Brown posted in Marketing, Business, Advertising, local advertising

In celebration of Black History Month, the San Antonio Express-News is offering special advertising opportunities to Black-owned businesses during the month of February. 
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Back and Better than Ever, the 2022 San Antonio Stock Show & Rodeo

Jan 13, 2022 5:56:04 PM / by Shayla Brown posted in Marketing, Print, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

With 1.5 million visitors attending each year, the San Antonio Stock Show & Rodeo is one of the largest, most prestigious events in our city. The San Antonio Express-News has teamed up with the Rodeo to provide consumers with a comprehensive preview and guide for the 2022 event that will publish in print and mySA online on Sunday, February 6.

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