Hearst Texas Blog

It is incredibly important to your company's marketing strategy to know who your target audience is. This is how to find your target audience.

It may hurt to hear, but not everyone wants to hear about what you're selling. And that's okay.

No company will ever convince everyone to buy their product, no matter how hard they try. Some people don't drink Coke or wear Nike tennis shoes, but those companies seem to be doing well.

But what successful companies like Coke and Nike figured out is that putting messages in front of the right people yields the best marketing ROI. It's called audience targeting, the critical first step in creating effective advertising campaigns.

We'll show you how to find your target audience, so you can start making your advertising dollars work in your favor.

Are you relying solely on digital marketing to grow awareness and sales? Learn why print advertising goes the extra mile in generating and converting leads.

The San Antonio Express-News is continuing its Matching Marketing fund created to help businesses and nonprofit communities advertise through the impacts of the pandemic and thus hardships faced in 2020 and 2021.

According to a recent study from the Interactive Advertising Bureau (IAB), brands benefit a great deal from advertising within news content. In fact, 84% of consumers feel advertising within the news increases or maintains brand trust. Here are 6 other findings from the research study that indicate how news adjacent advertising can positively impact your brand and business results.

Did you know? There are nearly 216,000 San Antonians planning to go back to school for a degree/certification within the next year. In one week, the San Antonio Express-News print + digital reaches nearly half (45%) of this market. Capture this engaged audience of higher education intenders in our upcoming Education Guide publishing on Sunday, October 31.

The job hunt is exhilarating and emotional while at the same time stressful and exhausting. Adding a global pandemic into the mix threatens to upend the process for the nearly 4 million 2020 graduates.

The disruption to the hiring and internship experience has brought unexpected challenges and adversity, and tested their ability to persevere.

Some internships have been canceled or pushed back and job offers have been rescinded as companies have frozen hiring to lessen the financial burden brought on by the pandemic. Travel bans are restricting graduates from taking jobs across borders and graduates are faced with fewer job openings and increased competition for those jobs. These are just some of the added roadblocks new graduates are facing in 2020.

At the same time, many companies are pivoting to virtual interviews and networking events and, in some instances, entire internships have gone remote. Have you checked out our Virtual Career Fair? It is open to Job Seekers and Job providers alike Jan 17, 2021 - February 14, 2021