Interactive White Papers.
Interactive white papers take a core staple of traditional content marketing and transform it into user experiences that are significantly more engaging. They allow you to take the thought leadership and long-form pillar content from your white papers and combine it with interactivity. Prospects WANT content – especially white papers. Approximately 78% of buyers relied on white papers to make a purchasing decision within the past year.
Infographics work because consumers like how a complex topic or information can be condensed into a visual asset that delivers the same or even greater value as a written piece of content. Interactive infographics take that one step further by adding an element of dialogue. An interactive infographic allows you to ask your audience relevant questions while they are processing the content, gathering valuable data about who they are and where they are in their buying process.