Test & Quizzes.
Tests and quizzes are used as a means of evaluating the knowledge, abilities, aptitude, skills, or performance of an individual or group. Giving your users the opportunity to participate allows you to better understand the level of knowledge each individual prospect has on a particular topic. With that information, you can deliver pinpoint-precise content pieces and more accurately place those prospects at the correct stages of the buyer’s journey.
Sometimes called a persona or personality test, an assessment is an interactive questionnaire structured to match people with specific personalities, patterns, or identities based on their responses. Here are a few ways in which assessments can be beneficial. Our partners can use the information provided to build enriched prospect profiles so that you can deliver follow-on content and calls-to-action relevant to each specific prospect, and where they are in the buyer’s journey.
Polls & Surveys.
Polls and surveys are a method of gathering feedback, opinions, and valuable insight from your users – usually in the form of a questionnaire with no right or wrong answers. They can take an almost limitless number of forms and give a unique look into the core issues and problems your users are currently facing. Adding a call-to-action to engage with a follow-on piece of content at the end of your poll or survey is a great way to generate relevant, highly engaged leads.