It’s crucial to your company to have a customer database — whether it be B2C or B2B. Having contact data allows you to reach your customers personally through marketing campaigns and promotions. Approaching a customer personally rather than with general display ads gives your company a human feel that customers appreciate.
Are you hesitant to place a print ad? How do you know it will be effective?
The key to measuring your ROI is having a compelling CTA. This is what will drive customers to your business.