---
title: Reach an Engaged Audience of Higher Education Consumers
description: San Antonio Express-News 2021 Education Guide will be a resource for graduating seniors, parents, and any San Antonian pursuing an adult education program.
image: https://www.hearstmediasa.com/hubfs/Student%20looking%20at%20camera%20while%20studying%20with%20classmates%20in%20library.jpeg
---

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# Reach an Engaged Audience of Higher Education Consumers

## [Reach an Engaged Audience of Higher Education Consumers](https://www.hearstmediasa.com/blog/reach-an-engaged-audience-of-higher-education-consumers)

** Oct 12, 2021 8:44:42 AM / by [Shayla Brown](https://www.hearstmediasa.com/blog/author/shayla-brown)

![Shayla Brown](https://www.hearstmediasa.com/hs-fs/hubfs/download-1.png?width=35&name=download-1.png)

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Did you know? There are nearly 216,000 San Antonians planning to go back to school for a degree/certification within the next year. In one week, the [San Antonio Express-News](https://www.expressnews.com/) print + digital reaches nearly half (45%) of this market. Capture this engaged audience of higher education intenders in our upcoming [Education Gui](https://www.hearstmediasa.com/educationguide)[de](https://www.hearstmediasa.com/educationguide) publishing on Sunday, October 31.

### ![Student looking at camera while studying with classmates in library](https://www.hearstmediasa.com/hs-fs/hubfs/Student%20looking%20at%20camera%20while%20studying%20with%20classmates%20in%20library.jpeg?width=459&name=Student%20looking%20at%20camera%20while%20studying%20with%20classmates%20in%20library.jpeg) Educational Opportunities after High School Graduation 

In addition to highlighting adult education programs, the [2021 Education Guide](https://www.hearstmediasa.com/educationguide) will serve as a premier resource for graduating high school seniors and their parents. With the COVID-19 pandemic affecting enrollment for colleges and universities nationwide, San Antonians will be looking to this guide for information on the latest happenings in the higher ed space. San Antonio Express-News weekly print + digital reaches 44% of SA parents with at least one child currently in college, so this is sure to be an in-demand section.

#### **Fast Facts***

- **93k **adults in the Express-News weekly print & digital audience are considering college this year.
- ExpressNews.com readers are **63% **more likely to attend adult continuing education classes than the average San Antonio adult.
- San Antonio adults visiting mySA.com are **57% **more likely than the market to go back to school for a degree or certification program.

The 2021 Education Guide will publish in print and online on [mySA.com](https://www.mysanantonio.com/). The print section promises to have a long shelf-life and the online hub will remain live for 12 months. Any business, college, university, trade/vocational school that wants to stay top of mind with the San Antonio higher education consumer, you don't want to miss an opportunity to be included with this informative content.

[![Space is limited — contact us today for a premium spot!](https://no-cache.hubspot.com/cta/default/613887/836c8f9e-4359-4d2e-98f0-d402ca1fd296.png)](https://cta-redirect.hubspot.com/cta/redirect/613887/836c8f9e-4359-4d2e-98f0-d402ca1fd296)

**Source: Scarborough, Market/Release: San Antonio, TX 2021 R1 Total (Jan 2020 - Jan 2021)*

 Topics: [Blogs](https://www.hearstmediasa.com/blog/topic/blogs), [Education](https://www.hearstmediasa.com/blog/topic/education)

![Shayla Brown](https://www.hearstmediasa.com/hs-fs/hubfs/download-1.png?width=100&height=100&name=download-1.png)

#### Written by [Shayla Brown](https://www.hearstmediasa.com/blog/author/shayla-brown)

Shayla Brown leads the Demand Generation program at San Antonio Express-News/HearstMediaSA. She has managed multi-media advertising campaigns for companies across a wide variety of industries and has a strong background in marketing research. She holds an Internet Marketing Certificate from the University of San Francisco and a Bachelor of Arts degree from Spelman College.

[**](https://www.linkedin.com/in/shaylabrown/)

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