Reach an Engaged Audience of Higher Education Consumers

Reach an Engaged Audience of Higher Education Consumers

Oct 12, 2021 8:44:42 AM / by Shayla Brown

Shayla Brown

Did you know? There are nearly 216,000 San Antonians planning to go back to school for a degree/certification within the next year. In one week, the San Antonio Express-News print + digital reaches nearly half (45%) of this market. Capture this engaged audience of higher education intenders in our upcoming Education Guide publishing on Sunday, October 31.

Student looking at camera while studying with classmates in library

Educational Opportunities after High School Graduation 

In addition to highlighting adult education programs, the 2021 Education Guide will serve as a premier resource for graduating high school seniors and their parents. With the COVID-19 pandemic affecting enrollment for colleges and universities nationwide, San Antonians will be looking to this guide for information on the latest happenings in the higher ed space. San Antonio Express-News weekly print + digital reaches 44% of SA parents with at least one child currently in college, so this is sure to be an in-demand section.

Fast Facts*

  • 93k adults in the Express-News weekly print & digital audience are considering college this year.
  • readers are 63% more likely to attend adult continuing education classes than the average San Antonio adult.
  • San Antonio adults visiting are 57% more likely than the market to go back to school for a degree or certification program.

The 2021 Education Guide will publish in print and online on The print section promises to have a long shelf-life and the online hub will remain live for 12 months. Any business, college, university, trade/vocational school that wants to stay top of mind with the San Antonio higher education consumer, you don't want to miss an opportunity to be included with this informative content.

Space is limited — contact us today for a premium spot!

*Source: Scarborough, Market/Release: San Antonio, TX 2021 R1 Total (Jan 2020 - Jan 2021)

Topics: Blogs, Education

Shayla Brown

Written by Shayla Brown

Shayla Brown leads the Demand Generation program at San Antonio Express-News/HearstMediaSA. She has managed multi-media advertising campaigns for companies across a wide variety of industries and has a strong background in marketing research. She holds an Internet Marketing Certificate from the University of San Francisco and a Bachelor of Arts degree from Spelman College.