Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Express-News Launches 2022 Matching Marketing Fund Program

Nov 22, 2021 8:53:29 AM / by Sara Bryant posted in Marketing, Advertising, local advertising

The San Antonio Express-News is continuing its Matching Marketing fund created to help businesses and nonprofit communities advertise through the impacts of the pandemic and thus hardships faced in 2020 and 2021.

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Express-News Introduces 2021 Matching Marketing Fund Program

Nov 25, 2020 12:33:08 PM / by Sara Bryant posted in Marketing, Advertising, local advertising

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Communications and crisis: Why your company’s marketing strategy is more important than ever

Apr 2, 2020 10:15:00 AM / by Samantha O'Neil posted in Marketing, Advertising, customers, Digital, local advertising, Small Business, Branding

Savvy business leaders understand the importance of creating a robust business plan and aligned marketing strategy. As we begin to understand the economic impacts COVID-19 will have on U.S. businesses and workers, organizations that stick with their strategic plans will help to minimize them.

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10 Holiday Retail Marketing Tips for your Business

Nov 1, 2019 9:15:00 AM / by Alissa "LC" Casanova posted in Marketing, Business, Advertising, Social Media, Facebook, Hospitality, local advertising

The trees are changing colors, the air is getting crisp, the smell of pumpkin spice tickles your nose and you seem to have fewer browsers and more customers.

Why is this? The holiday season is already upon us!

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5 Ways to promote your new restaurant on Instagram

Sep 27, 2019 9:30:00 AM / by Henry Vasquez posted in Marketing, Advertising, Social Media, Digital, Hospitality, local advertising, Instagram, Restaurant

Opening up a restaurant is no easy task: It involves purchasing expensive equipment, deciding on delicious menu items, and then training a staff. There’s a long list, yet marketing has not been a priority. You’re putting yourself through a lot of stress and spending a lot of money – yet you don’t know if people will even show up to your grand opening.

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15 Ways to Grow Your Real Estate Clients

Jul 8, 2019 10:00:00 AM / by Ashley Baskin posted in Marketing, Business, Advertising, customers, Social Media, Blogs, Real Estate, Event Marketing, local advertising

According to recent statistics, there are over 2 million active real estate licensees in the United States working in both the residential and commercial real estate sector. With this much competition, it is imperative that any real estate agent building their business continue to grow their database. 

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7 Ways to increase ticket sales for your local event

Jun 11, 2019 12:17:25 PM / by Brendan McBrien posted in Advertising, customers, Social Media, Event Marketing, local advertising

If you’ve hosted a local event, you’ve been here: The band is booked, the time has arrived, you’re ready for the big day. You’ve spent countless hours making everything perfect, but your ticket sales aren’t where you want them.

You’ve put too much time and energy into every other element of your event to have promotions let you down yet again.

Before you start planning your next event, consider these seven tried and true methods for increasing ticket sales:

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