Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Align Your Brand with the Inaugural Alamo City High School Sports Awards

Apr 12, 2022 1:20:34 PM / by Shayla Brown posted in Marketing, Print, Advertising, Event Marketing, local advertising, Branding, Education

The Alamo City High School Sports Awards will feature Coach Jeff Traylor, Sean Elliott and Claudia Zapata-Elliott. Help us to celebrate the exceptional athletes from the 2021-22 school year by participating in our special section highlighting the event. 

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Whitepaper: How to Make the Great Resignation Work for Your Business

Mar 4, 2022 12:43:49 PM / by Shayla Brown posted in Marketing, Print, Report, Digital, Branding, Recruitment

More than 38 million Americans quit their jobs in 2021, shattering records nearly every month of that year. It’s been called The Great Resignation, a wave of people leaving low-paying jobs or employment that didn’t fit their needs and looking for something new, higher-paying with better benefits. 

We have explored this phenomenon and its effects on the San Antonio marketplace in a new whitepaper: How to Make the Great Resignation Work for your Business.

Using HearstTexas' industry knowledge, paired with the knowledge of Hearst Recruitment Solutions, this whitepaper is a must-read for any employer encountering staffing and talent acquisition challenges in 2022.

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Back and Better than Ever, the 2022 San Antonio Stock Show & Rodeo

Jan 13, 2022 5:56:04 PM / by Shayla Brown posted in Marketing, Print, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

With 1.5 million visitors attending each year, the San Antonio Stock Show & Rodeo is one of the largest, most prestigious events in our city. The San Antonio Express-News has teamed up with the Rodeo to provide consumers with a comprehensive preview and guide for the 2022 event that will publish in print and mySA online on Sunday, February 6.

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Who Will Reign Supreme in SATX For YourSA 2022?

Dec 17, 2021 2:53:15 PM / by Sara Bryant posted in Marketing, Print, Digital, local advertising, Restaurant, Mobile Marketing, Small Business, Branding

Do Not Miss the Chance to Nominate for the 2022 Your SA — San Antonio's Official Choice Awards

Good, better, best? Who will reign Supreme in San Antonio in 2022? Only a select number of businesses in the San Antonio area are the cream of the crop, rise to the top and stand out among all the rest.

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5 Reasons You Need Print Advertising as Part of Your Marketing Campaign

Dec 2, 2021 5:49:37 PM / by Hearst Content Services posted in Marketing, Print, Advertising, Digital, local advertising, Small Business, Branding

Are you relying solely on digital marketing to grow awareness and sales? Learn why print advertising goes the extra mile in generating and converting leads.

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6 Ways Advertising Within News is Beneficial for Your Brand

Nov 12, 2021 8:35:10 AM / by Shayla Brown posted in Marketing, Print, Advertising, Branding

According to a recent study from the Interactive Advertising Bureau (IAB), brands benefit a great deal from advertising within news content. In fact, 84% of consumers feel advertising within the news increases or maintains brand trust. Here are 6 other findings from the research study that indicate how news adjacent advertising can positively impact your brand and business results.

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Communications and crisis: Why your company’s marketing strategy is more important than ever

Apr 2, 2020 10:15:00 AM / by Samantha O'Neil posted in Marketing, Advertising, customers, Digital, local advertising, Small Business, Branding

Savvy business leaders understand the importance of creating a robust business plan and aligned marketing strategy. As we begin to understand the economic impacts COVID-19 will have on U.S. businesses and workers, organizations that stick with their strategic plans will help to minimize them.

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