Hearst Texas Blog

Learn Industry Trends: Tips, Advice, and Techniques to Grow Your Brand.

Whitepaper: How to Make the Great Resignation Work for Your Business

Mar 4, 2022 12:43:49 PM / by Shayla Brown posted in Marketing, Print, Report, Digital, Branding, Recruitment

More than 38 million Americans quit their jobs in 2021, shattering records nearly every month of that year. It’s been called The Great Resignation, a wave of people leaving low-paying jobs or employment that didn’t fit their needs and looking for something new, higher-paying with better benefits. 

We have explored this phenomenon and its effects on the San Antonio marketplace in a new whitepaper: How to Make the Great Resignation Work for your Business.

Using HearstTexas' industry knowledge, paired with the knowledge of Hearst Recruitment Solutions, this whitepaper is a must-read for any employer encountering staffing and talent acquisition challenges in 2022.

Read More

Supporting San Antonio Black-Owned Businesses

Feb 3, 2022 2:14:46 PM / by Shayla Brown posted in Marketing, Business, Advertising, local advertising

In celebration of Black History Month, the San Antonio Express-News is offering special advertising opportunities to Black-owned businesses during the month of February. 
Read More

Back and Better than Ever, the 2022 San Antonio Stock Show & Rodeo

Jan 13, 2022 5:56:04 PM / by Shayla Brown posted in Marketing, Print, Advertising, Digital, Event Marketing, local advertising, Small Business, Branding

With 1.5 million visitors attending each year, the San Antonio Stock Show & Rodeo is one of the largest, most prestigious events in our city. The San Antonio Express-News has teamed up with the Rodeo to provide consumers with a comprehensive preview and guide for the 2022 event that will publish in print and mySA online on Sunday, February 6.

Read More

How to Provide San Antonians with Tax Planning Advice this Tax Season

Dec 27, 2021 4:20:39 PM / by Shayla Brown posted in Marketing, Business, Advertising, local advertising, Small Business

With the 2022 tax season upon us, many San Antonians will be searching for strategic tax planning advice for their personal and business matters. If you’re a business in the tax advisory, accounting, investment banking, or wealth management space, it’s important to promote your services and tax expertise to the right audience of business owners and working professionals during this time. The average consumer may be unaware of the changes ahead as the April 15 tax filing deadline approaches. That’s why the San Antonio Express-News is publishing a 2022 Tax Strategy Guide in print and online on March 13, 2022. Read on to learn about how your business can be a part of the conversation to provide San Antonians with a resource for their strategic tax planning needs.

Read More

Who Will Reign Supreme in SATX For YourSA 2022?

Dec 17, 2021 2:53:15 PM / by Sara Bryant posted in Marketing, Print, Digital, local advertising, Restaurant, Mobile Marketing, Small Business, Branding

Do Not Miss the Chance to Nominate for the 2022 Your SA — San Antonio's Official Choice Awards

Good, better, best? Who will reign Supreme in San Antonio in 2022? Only a select number of businesses in the San Antonio area are the cream of the crop, rise to the top and stand out among all the rest.

Read More

Audience Targeting: A to Z for Your Local Business

Dec 10, 2021 4:55:24 PM / by Hearst Content Services posted in Marketing, Segmentation, Digital, local advertising, Small Business

It is incredibly important to your company's marketing strategy to know who your target audience is. This is how to find your target audience.

It may hurt to hear, but not everyone wants to hear about what you're selling. And that's okay.

No company will ever convince everyone to buy their product, no matter how hard they try. Some people don't drink Coke or wear Nike tennis shoes, but those companies seem to be doing well.

But what successful companies like Coke and Nike figured out is that putting messages in front of the right people yields the best marketing ROI. It's called audience targeting, the critical first step in creating effective advertising campaigns.

We'll show you how to find your target audience, so you can start making your advertising dollars work in your favor.

Read More

5 Reasons You Need Print Advertising as Part of Your Marketing Campaign

Dec 2, 2021 5:49:37 PM / by Hearst Content Services posted in Marketing, Print, Advertising, Digital, local advertising, Small Business, Branding

Are you relying solely on digital marketing to grow awareness and sales? Learn why print advertising goes the extra mile in generating and converting leads.

Read More